Social platforms : Global report

The following report is an extract from a series of reports available from The data in this report is sourced from GWI.7 – the GlobalWebIndex 7th Wave of research and past waves, providing a unique understanding about social platforms and how to develop the local Italian strategy. 1. Adoption Trends: Italian Trends in Social Platform Adoption Develop, regional and local social priorities Drive insights into engagement and adoption 2. Demographic Divide: Detailed Demographics on Users Learn how to tailor your strategy Explore mainstreaming of social platforms 3. Multi-device Behaviour : Consumer Behaviour and Actions by PC, Mobile, and Tablet by platform Design platform specific strategy Quantify key platform behaviours 4. Brand Opportunity: Brand Engagement by Platform

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