It must be Pim’s O’clock by now?

A Social Perspective on the Queen’s Diamond Jubilee

60 years of The Queen’s reign

The Queen came to the throne on 6 February 1952 and her coronation took place on 2 June 1953. She celebrated her Silver Jubilee (25 years) in 1977 and her Golden Jubilee (50 years) in 2002. There is an official website of the Diamond Jubilee

A visual pinterest …

@Queen_UK : Stop Tweeting, It’s Gin O’Clock

But who Is @Queen_UK ?

We may never know the answer to that question – we just read and enjoy! These are not official tweets from our wonderful monarch; of course not, though the Queen does have an official Twitter account. Who’s behind this Twitter ID? I’m guessing we’ll never get to find out but @Queen_UK has well over 400,000 followers. There is also a Facebook Royal Gin O’clock page 

Jubilee predicted revenue

When you read the news here in the UK you notice there is almost as much excitement for the predicted revenue boost as for the Jubilee itself. Last year’s Royal Wedding was estimated to have given a £480m sales boost and it appears that there is hope that this weekend’s Diamond Jubilee will almost double this by pumping £823m into the UK economy.

So how the social media conversations correlate to the revenue estimations, (study by Radian6)  The social conversations quite closely mirror the expected sales boosts with total mentions at 670,000 for the Royal Wedding and 1,000,000 for the Diamond Jubilee.

The Queen vs her Twitter parody double

The Monarchy has a dedicated websiteFacebook fan page, Twitter handle,YouTube channel and Flickr account it is the often hilarious @queen_uk who crops up in this list of most retweeted usernames.

The parody handle boasts  twice as many followers as the official, less gin-soaked@BritishMonarchy.

Who has the greater share of Jubilee conversation, Queen Elizabeth II or her double Elizabeth Windsor– @queen_uk?

While @queen_uk has a greater share of voice at 68.3%, @BritishMonarchy holds its own quite well against the power of satire. It would seem that the Monarchy has dipped its toes in the world of social media quite successfully and it will be interesting to see the evolution of their approach. (original research by Radian6 – blog post)

And the Lord said “let there be gin” and it was Gin O’Clock.



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