5 Social Media Musts for Spring

What should you be doing to make the most of your social media marketing program?

5 must-dos for social media success this spring:

1
Have a strategy. Create a plan. Stop trying to be everything to everyone and develop a strategy that will help you achieve your objectives. Then, follow best practices for creating goal-oriented tactical plans.

2
Get creative with your content. Social media requires a lot of engaging content if you want to stand out. So, stop being boring and start resonating with your audiences by creating content with personality.

3
Know what you’ll do in a crisis. A crisis played out on social media spreads far—and fast. Now’s the time to create the necessary plans and polices, and empower your staff to act quickly when a crisis develops.

4
Measure.  And measure again.

5
Get educated about what works today.

 

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