What should you be doing to make the most of your social media marketing program?
5 must-dos for social media success this spring:
Have a strategy. Create a plan. Stop trying to be everything to everyone and develop a strategy that will help you achieve your objectives. Then, follow best practices for creating goal-oriented tactical plans.
Get creative with your content. Social media requires a lot of engaging content if you want to stand out. So, stop being boring and start resonating with your audiences by creating content with personality.
Know what you’ll do in a crisis. A crisis played out on social media spreads far—and fast. Now’s the time to create the necessary plans and polices, and empower your staff to act quickly when a crisis develops.
Measure. And measure again.
Get educated about what works today.