2012 the year of social business and shared value

The infographic was produced by Haydn Shaughnessy and graphic artist Lulu Penney for Global Dawn, the social business platform company due to make its debut March 1.

Haydn Shaughnessy is a writer and advisor who specializes in understanding the personal, cultural and strategic dynamics of change. Trained as a historian and sociologist, right now he is focused on three areas: the social web, the transition to social business, and the development of the Elastic Enterprise. His book on the Elastic Enterprise, written with Nick Vitalari, is published later this month.


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