Extend the brand experience to social networks – Social Commerce

Thought on Social Commerce

The melding of social media with digital commerce has opened an incredible breadth of opportunities for brands, to surfacing new populations and markets, to tracking the effectiveness of promotions and social strategy, and beyond.

Did you know that 69% percent of consumers who buy mostly online visit social networking sites?

Yet social commerce comes with its own unique challenges. The market is crowded, noisy, and always changing.

But what Social Commerce is really about? Definition time…

Social Commerce is a new phenomenon that has taken the e-commerce world by storm. Unlike many technologies to emerge over the years, social commerce has had a rapid adoption. A few years ago, Facebook, Twitter, YouTube and LinkedIn were not common terms in our vocabulary. Few could have predicted how pervasive the social technologies have become not only online, but also in our daily lives.

Put simply, social commerce is the concept of word-of-mouth, applied to e-commerce.

Social commerce has taken word-of-mouth where it never really existed before, the online shopping world. Customers now are looking for ways to leverage each other’s expertise, understand what they are purchasing, and make more informed and accurate purchase decisions. Retailers need to understand their customers and what they expect out of the shopping experience to develop a successful social commerce strategy.

Some questions that comes to mind on this rainy Tuesday morning  :

“Going social” can be profitable, but it’s up to sellers to figure out how. How can sellers track their efforts, effectively measure their impact, and plot the course for future strategy? When do fans, friends, check-ins, retweets, page- views and other metrics make a profit?

Distinguishing  product in the roar of digital noise across many platforms is a real challenge. What’s the best way to get someone’s attention using social media– and translate it into sales? What are the specific tips for different consumer use cases?

Why would you want your customers posting reviews on your site that range from “heck yes” to “this stunk”? Because it’s good for business? Yes… It is! And in fact, I would add that the main benefit of implementing a social commerce strategy is increased engagement, so you can’t do this with just kind words. You can disagree, argue even…This engagement is created primarily by integrating social applications into the core site , and that can include ratings and reviews for instance.

So, in conclusion, by having a social commerce strategy in place, you will be able to :

  • Engage customers based on their social behavior with your brand
  • Provide your customers with a reason to your return to your website
  • Give clients a reason to talk about your brand on your website
  • Provide all the necessary information on your website for your clients to research, compare, make a decision and purchase from you and not your competitor

So ae you ready to launch an social commerce initiative?



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