Facebook is now the No. 1 social networking site in Brazil, according to new comScore data.
Facebook opened it first ad sales office in Brazil few months ago and promises to become an important digital marketing platform there just as it has in the U.S. Digital marketing pundits largely consider Brazil to be a key frontier in their space as the Latin American country’s economy has been growing while other international markets have struggled.
Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market.
Now that Facebook dominates Brazilian social networking, there are only six countries remaining — China, Japan, South Korea, Vietnam, Poland and Russia — where Facebook is not the premiere network.
Meanwhile, Twitter also had a positive 2011 in Brazil, increasing users by 40 percent% exceeding 12 million, according to Reston, VA-based comScore. Brazil’s population during July 2011 was more than 203 million.