IBM and Facebook Present: Social Marketing and Measuring Impact


Event Date: 12/01/2011 10:00 AM Pacific Standard Time

What’s Next for Social Media and eCommerce?

Today’s consumers are more empowered than ever. They can ask for advice, read recommendations and gather insight before they purchase a product, book a vacation, or open an account with a bank. Commerce is increasingly social, and business is increasingly mobile. Is your strategy keeping up?

Join social media and marketing experts from Facebook and IBM to learn what it takes to engage with empowered consumers. Get expert tips for taking full advantage of Facebook and social analytics capabilities from IBM to leverage unprecedented insight into your customers and drive measurable results.

You will learn:

  • Ways your business can take advantage of Facebook as a powerful ecommerce vehicle with proven ROI.
  • How to make any ecommerce experience social by implementing Facebook platform technologies.
  • Best practices for pairing business metrics with Facebook-specific features such as likes, shares and other information
  • How to customize your Facebook presence based on key demographics and user insights

Don’t miss this opportunity to hear from industry experts. Register today!

Presented by:

John Yi
Manager, Marketing API Program, Facebook

John Yi, Manager of Facebook’s Marketing API Program, leads the cross-functional team that facilitates an ecosystem of marketer-focused solutions built on Facebook APIs. The Marketing API Program enables brands to connect with and engage their current and future customers via Facebook at scale and finally, to measure and analyze their Facebook marketing initiatives. John is a 1996 West Point graduate who served for 7 years in the US Army, 5 of them in Special Operations with the 7th PSYOP Group and 75th Ranger Regiment (Airborne). After the Army, John was a disaster response officer for the American Red Cross, founded two tech startups and helped start an agrarian social venture called the One Acre Fund ( that now serves 50,000 subsistence farm families in Kenya and Rwanda. Prior to joining Facebook in 2009, John led Search, Display and Social media initiatives for a Fortune 500 company.

Martin Doettling
Product Strategy, Enterprise Marketing Management Group, IBM

Martin Doettling is responsible for strategic market and new business initiatives in IBM’s Enterprise Marketing Management Group. Before Coremetrics’ acquisition by IBM, Martin was vice president of product marketing where he led product marketing and global go-to-market strategy for Coremetrics’ industry-leading web analytics and digital marketing optimization solutions. Prior to joining IBM, Martin held executive product and marketing leadership roles at Adobe, Remedy, Vitria, Kana, and CollabNet.
Martin holds graduate degrees from The University of Michigan, Michigan State University and the University of Freiburg, Germany.


Click here to register to this webminar


2 thoughts on “IBM and Facebook Present: Social Marketing and Measuring Impact

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