I’m off to Amsterdam in a couple of hours to deliver a keynote at The Strategic Marketing and Branding Forum. I’m asked to present on how Marketing can transform to manage brand engagement in a meaningful way and connect with customers. I will focus on how I believe that embracing transformation, technology and leadership are key to succeeding in this process.
BT Exploring the Role of Marketing: a Transformation Story – Michelin Managing Brand Engagement – IBM’s Approach to Social Media: Leading with the IBMer – HP Discussing B2B Marketing Strategies – Dassault Systems Integrating Social Network Information within your Marketing
Not much on their site to share, and not even an hashtag given ahead for the speakers to start the conversation ahead of the event. Maybe I’ll give them some tips on how to embrace social media for events purposes…
I used to have a bike just like this one when I was young, sorry younger and lived in Bastille, Paris. Now, I’ve changed it to a scooter… but still I’m missing it.
Update: Here are a couple of pictures of the event :