Monthly Archives: October 2011

Birds flying high you know how I feel

Birds flying high you know how I feel
Sun in the sky you know how I feel
Breeze driftin’ on by you know how I feel

It’s a new dawn
It’s a new day
It’s a new life
For me
And I’m feeling good

Fish in the sea you know how I feel
River running free you know how I feel
Blossom on the tree you know how I feel

Dragonfly out in the sun you know what I mean, don’t you know
Butterflies all havin’ fun you know what I mean
Sleep in peace when day is done
That’s what I mean

And this old world is a new world
And a bold world
For me

Stars when you shine you know how I feel
Scent of the pine you know how I feel
Oh freedom is mine
And I know how I feel


IBM at Le Web11

IBM is Platinium sponsor at Le Web 11 : Sponsor of the Press & Official Bloggers Lounge and Sponsor of “Le Web Studio”

Le Web: Date:  December 7-9
Where: Les Docks, Paris

Thanks to @loic @Geraldine @cgiorgi  and the entire Le Web team to welcome IBM at Le Web11 !

#leweb11 #lewebibm
Theme: “How is SoLoMo changing enterprise?”   ( SoLoMo stands for:  Social, Local and Mobile Media)
About Le Web: LeWeb brings together the most influential audience in the Internet ecosystem. Top industry entrepreneurs, executives, investors, senior press & bloggers gather to focus on the key issues and opportunities in the web marketplace.

What IBM Will Discuss (Details on Specific News Announcements Forthcoming)

“Because there is always something to be done”

Ten years ago there was a significant shift in the way people interacted with each other: the web came to the workplace and became a serious business tool for organizations in industries of every kind. Now we’re on the cusp of a major shift in business transformation: the interest in companies wanting to adopt social technologies is on the rise. Businesses are using social media and social networking concepts to transform their business into “social business.” But a Social Business isn’t a company that just has a Facebook page and a Twitter account.

Social Business means that every department, from HR to marketing to product development to customer service to sales, uses social media the way it uses any other tool and channel to do its job. Once viewed as a tool for students and teens to connect with one another, businesses are now looking for ways to adopt similar concepts to better connect their employees, partners and clients and to transform globally. It’s an organization that uses social networking tools fluently to communicate with people inside and outside the company. It’s a strategic approach to shaping a business culture, highly dependent upon executive leadership and corporate strategy, including business process design, risk management, leadership development, financial controls and use of business analytics. Becoming a Social Business can help an organization deepen customer relationships, generate new ideas faster, identify expertise and enable a more effective workforce.

IBM is not the only company talking about Social Business, but as you hear about IBM’s approaches, you’ll notice that our thinking isn’t document centric. It’s people centric.  The critical turning point for Social Business is the realization that the collective knowledge of networks of people can provide business with a unique competitive advantage.

As these global networks of people become instrumented, interconnected and intelligent, dramatic shifts are taking place. The ways employees interact, relationships form, decisions are made, work is accomplished and the way goods are purchased are fundamentally changing. Consumers now wield unprecedented power over how brands are perceived. Crowdsourcing is altering competitive landscapes by leveling the intelligence playing field at an extraordinary rate. As a result of all this, the world finds itself at a transformative point with regard to how business is done. Social networking has had a profound effect on society, couple this with the explosion of mobile devices and new Cloud delivery models, a perfect storm of industry trends is merging that makes this the right time to move from the hands of teens to business.

IBM sees social business and the move the enable the mobile workforce as a key driver of business transformation, helping all aspects of an organization from marketing, human resources, sales and customer support and development,  leverage the power of social concepts in their business processes. In addition, the adoption of cloud computing is on the rise as companies look to adopt new delivery models to improve efficiencies in their organizations. IDC states that worldwide spending on public IT cloud services will grow twofold to reach $43.8 billion by 2013.

Consider the facts:

  • IBM’s 2010 CHRO Study indicates that 57 percent of companies who invested in Social Business outperformed their peers.
  • Analysts are seeing the wave here and interest from global clients on social business.  IDC expects the market opportunity for social business software to grow to $2 billion worldwide by 2014.
  • Gartner predicts that social media will be a support tool among 40 percent of the top 1,000 companies.
  • Facebook has more than 750 million active users worldwide and there are more than 200 million Tweets per day.
  • The burgeoning mobile workforce is expected to reach more than 1.19 billion by 2013, nearly 1 trillion Internet-connected devices will be in the market by 2012, generating 20 times more mobile data by 2015. Up to 47.9 million tablet PC units are expected to be shipped this year, and 79.6 million next year, according to the latest J.P. Morgan forecasts. Social enabling these workers to be effective, collaborate and innovate is a major requirement for organizations.

IBM is a trusted advisor in this transformation

  • The shift to embracing social is no longer about just blogs, wikis and tweets. Now, social concepts are fundamental to real work getting done, and to collaborating with partners and clients. Building on this expertise, IBM is poised to help clients exploit this transformation of a social business.
  • In 2010 35 percent of Fortune 100 companies were using IBM social software in the enterprise
  • IDC has named IBM the #1 social software platform company in the industry (by revenue) for two consecutive years (2010, 2011)
  • In 2011, the market for enterprise social software is expected to grow to $769 million, up 15.7% from 2010, according to market research firm Gartner.
  • IBM clients around the globe have adopted IBM software to work smarter, become more agile, and foster innovation through communities, blogs, wikis and more, including Singapore Airlines, CEMEX, Australian Bureau of Statistics, Berlitz International Inc., Sogeti, HSBC, Sun Life Assurance.
  • As the largest consumer of social technologies, IBM is a case study for this transformation into a social business.  This goes beyond IBM’s business in social software and services (IBM’s collaboration software, consulting services, analytics/social media research, conducting Jams for clients).  IBM is leading social business on all fronts – technology, policy and practice.

#leweb11 #lewebibm

A company committed to moving to the future must never stop changing what lies ahead promises to be even more radical, and even more transformative”.

Innovation+Opportunity – Like Minds 2011

I had the pleasure to be one of the speakers at #likeminds 2011. Thank you to @scottGould and the crew for such a fantastic event.Theme of #likeminds conference this year was: Innovation+Opportunity: How to build brands, businesses and communities for tomorrow. Three days of learning, connecting and discussing the latest in media and the entrepreneurial spirit in the cosy city of Exeter….We are LikeMinds

I have captured some of the questions that I had from the #LikeMinds community and in particular during the lunch that I was asked to host on the last day. I  shared with you my answers … in the hope that this will help you to bring this to your respective organisations.

1) Do you have examples of when employees have inappropriately shared confidential information / or damaged brand by using their own or their employers’ social media account.

Under the social computing guidelines at IBM, we ask that IBMers be mindful of what they publish as it will be public for a long time and they are personally responsible for that content. We also ask that they clearly identify themselves and that when they choose to discuss IBM or IBM-related matters, they make it clear that they are speaking on their own behalf and not on behalf of IBM. It’s vital to any organization’s social strategy to stress transparency with their employees. We don’t have any specific instances to share.  But, at IBM, there’s no gray area when it comes to sensitive information, for IBM’s protection as well as for the IBMers’, we ask that they refrain from discussing IBM confidential or proprietary information. If there’s a question about information you might like to post, approach management to discuss, simple as that.

2) Are there technical tools for preventing this happening or monitoring what employees may be saying (even if they don’t mention company name)? Or do you need you social media managers to be “watching”.
The role of a social media strategist at IBM is not to be “watching” but rather to educate our employees on social media and enable them with content – whether its suggested Tweets, blog topics, videos, etc. I removed Community Manager from my vocabulary and tell our teams around the world that we don’t manage a community, it’s the community who manages you!

We make the information they’re interested in available so that they can talk about it on the social media platform of their choice. We don’t force them to participate, but we do encourage them to establish a digital reputation and offering suggestions helps to get the ball rolling and guides the content they put out to the public.

3) Opinions on the impact of social media training or handbooks – how much do you need to educate staff on responsible use? Can you realistically educate all staff? What can you do as a small company and you don’t even get social media yourself.

As an organization who is committed to implementing a social strategy, especially one that’s on the journey to become a social business, it’s your responsibility to educate your employees on social media use. Not everyone will participate, but if you make the resources available that’s half the battle.
At IBM we offer a huge catalogue of educational modules all around how to get involved in social computing. They learn how to use social computing tools to foster collaboration, disseminate and consume news, develop networks, forge closer relationships, and build credibility.
Our experience with this has evolved over time: Back in 2007, we used a Wiki and about 250 IBMers wrote our Social Computing Guidelines collaboratively.
Today, we offer educational modules around why IBMers need social computing, we provide examples of how IBMers have used social digital experiences to improve customer interaction, sales, business value, various business process. We offer a Social Computing Demystified course and then we have a course about IBM’s digital strategy in general.
This is all available to every IBMer on an internal site, Social Business @ IBM. It’s a one stop educational resource for the IBMer that wants to establish their digital reputation and two-fold, help to enhance IBM’s brand.
As a result of IBM’s commitment to social computing education, IBMers are better informed and prepared to take action over social media platforms.
For small organizations, you can’t implement a social strategy unless your leadership is educated. It starts from the top. Savvy businesses know that creating an online presence can heighten awareness and ultimately bring in new business. What’s often ignored, however, is that without a clear plan and direction in place before a company begins using social media, it can easily fail.
IBM actually helps SMBs on this journey. We have programs to help non-profits and our business partners, who at 100,000 strong are traditionally small businesses, embrace social media.  For example, IBM hosts full day workshops, grants, provides toolkits and incentives and free education for our business partners on establishing and rolling out effective social media business plans.

4) Should companies be more relaxed about how employees use social media? After all, you adopted social media to be bring a human face to your company. Can you complain if the humans do not always behave in a corporate way?

Organizations who choose to embrace the Internet should establish a series of guidelines for their employees to protect both the organization, the brand and the employee.
Guidelines should not be a set of rules imposed from above, they are meant to provide helpful, practical advice to protect both the employee/social media practitioner and the organization.
The social computing guidelines we have in place at IBM are a living manifestation of who we are and what we value as an organization. They are an expression of each IBMers’ personal responsibility to demonstrate the highest standards of trust, ethics and responsibility in every action, over every platform. We’re working everyday to support IBMers as they leverage social networks, our guidelines serve not as a set of rules, but as a resource to help them on their journey to establishing a digital reputation.
At IBM, our Social Computing Guidelines include all forms of online publishing and discussion, including blogs, wikis, file-sharing, user-generated video and audio, virtual worlds and social networks. These social computing guidelines are an extension of the organization’s Business Conduct Guidelines which apply to IBMers’ activities in general, beyond social media platforms. They have established a set of core values that IBMers take very seriously.
If an IBMer has any confusion about whether they ought to publish something online, chances are our business conduct guidelines will resolve it for them. So really, our social media policy is an extension of the organization’s values and code of business conduct – the medium may change but the message is consistent.
There are a few fundamental concepts that we feel are important to be specific about, across all social media platforms and really in any business activity, but perhaps the most important is transparency – be who you are. The lines between public and private, personal and professional are blurred in online social networks, so its imperative that the employee clearly identify who they are, where they work, and take ownership of the materials posted.
At IBM we’re mindful that having an open dialogue between our employees and partners, clients, and members of the many communities in which we participate and the general public is inherent in our business model of innovation, and in our commitment to the development of open standards. We believe that IBMers can both derive and provide important benefits from exchanges over social platforms and that’s why we’re making it a priority to educate our employee base on how to use social media and enabling them with content and ideas so that they’re better prepared to take action over these platforms.
Organizations should realize that having their employees out on the social web can actually provide immense business value and brand recognition.
There also has to be a foundation of trust between an organization and its employee.
One of the core values at IBM is “trust and personal responsibility in all relationships.” As a company, IBM trusts—and expects—IBMers to exercise personal responsibility whenever they participate in social media.

5) As a last resort, what are the legal aspects to social media slander, brand defamation etc. Are they any different to print/web? Can you/would you prosecute?

This goes back to the trust an organization needs to have with its employees in order to have a successful social strategy. Listing repercussions or legal actions in your organization’s social computing guidelines does not exude a feeling of trust. However, it is important to remind employees in the guidelines that there are always consequences to what they publish. Ultimately, they have sole responsibility for what they post to their blog or publish in any form of online social media. And they should be confident that their online activities do not interfere with their job or commitments to customers.
Your social computing guidelines should be an extension of your organization’s code of business conduct guidelines and values, therefore it doesn’t matter what the medium is, there are expectations and employees should be held accountable for them whether its through print media, social media or traditional business practices.
It’s obviously the hope that allowing your employee base to explore social media platforms will never come to the point where you have to consider prosecution. If you educate and enable your employees, build a foundation of trust, and stress transparency, you should not have to worry about taking legal actions.
I will leave you with one final thought :A company committed to moving to the future must never stop changing what lies ahead promises to be even more radical, and even more transformative”.


And yes, I have to admit… I love my...








Virginia M. Rometty elected IBM president and CEO

The IBM board of directors has elected Virginia M. Rometty president and chief executive officer of the company, effective January 1, 2012. She was also elected a member of the board of directors, effective at that time. Ms. Rometty is currently IBM senior vice president and group executive for sales, marketing and strategy. She succeeds Samuel J. Palmisano, who currently is IBM chairman, president and chief executive officer. Mr. Palmisano will remain chairman of the board.


IBM Board of Directors Elects Virginia M. "Ginni" Rometty President and CEO of IBM
“Ginni Rometty has successfully led several of IBM’s most important businesses over the past decade—from the formation of IBM Global Business Services to the build-out of our Growth Markets Unit,” Mr. Palmisano said. “But she is more than a superb operational executive. With every leadership role, she has strengthened our ability to integrate IBM’s capabilities for our clients. She has spurred us to keep pace with the needs and aspirations of our clients by deepening our expertise and industry knowledge. Ginni’s long-term strategic thinking and client focus are seen in our growth initiatives, from cloud computing and analytics to the commercialization of Watson. She brings to the role of CEO a unique combination of vision, client focus, unrelenting drive, and passion for IBMers and the company’s future. I know the board agrees with me that Ginni is the ideal CEO to lead IBM into its second century.”
Ms. Rometty said: “There is no greater privilege in business than to be asked to lead IBM, especially at this moment. Sam had the courage to transform the company based on his belief that computing technology, our industry, even world economies would shift in historic ways. All of that has come to pass. Today, IBM’s strategies and business model are correct. Our ability to execute and deliver consistent results for clients and shareholders is strong. This is due to Sam’s leadership, his discipline, and his unshakable belief in the ability of IBM and IBMers to lead into the future. Sam taught us, above all, that we must never stop reinventing IBM.”
Mr. Palmisano, 60, became IBM chief executive officer in 2002 and chairman of the board in 2003. During his tenure, IBM exited commoditizing businesses, including PCs, printers and hard disk drives, and greatly increased investments in high-value businesses and technologies. He has overseen the significant expansion of IBM in the emerging markets of China, India, Brazil, Russia and dozens of other developing countries, transforming IBM from a multinational into a globally integrated enterprise. In 2008, he launched IBM’s Smarter Planet strategy, which describes the company’s view of the next era of information technology and its impact on business and society.
Since Mr. Palmisano became CEO, IBM has set records in pre-tax earnings, earnings per share, and free cash flow. During Mr. Palmisano’s tenure, IBM increased EPS by almost five times, generated over $100 billion in free cash flow, and invested more than $50 billion in research and development—creating over $100 billion of shareholder value since 2002 through an increase in market capitalization and dividends paid.
As global sales leader for IBM, Ms. Rometty, 54, is accountable for revenue, profit, and client satisfaction in the 170 global markets in which IBM does business. She is responsible for IBM’s worldwide results, which exceeded $99 billion in 2010. She also is responsible for leading IBM’s global strategy, marketing and communications functions. Previously, Ms. Rometty was senior vice president of IBM Global Business Services. In that role, she led the successful integration of PricewaterhouseCoopers Consulting—the largest acquisition in professional services history, building a global team of more than 100,000 business consultants and services experts. She has also served as general manager of IBM Global Services, Americas, and of IBM’s Global Insurance and Financial Services Sector.

Ms. Rometty joined IBM in 1981 as a systems engineer. She holds a Bachelor of Science degree with high honors in computer science and electrical engineering from Northwestern University.

Welcome to the C2C Era

How do you transform feedback into real insight? How can you transform social data into a powerful decision-making tool that can be integrated across your organization?  Which means your customer relationships will become dynamic human connections that fuel innovation… Connecting social with real business results, and showing the impact that the customer voice can have within an organization. That is what I was asked to talk about during a panel discussion ((Building your Business around your Customers) moderated by Jeremy Owyang, on October 20th during the Bazaarvoice’s Social Commerce Summit in London . On the panel discussion along with , Christian Kraus, Marketing Manager at Conrad Electronics and Rebecca Leng, Customer Communications Manager at John Lewis. 

The theme for the event is What’s next. Now: A view into how our most innovative clients are using customer conversations to drive real business results. The supporting sub-themes are innovation: leading & adapting in the new social landscape; insights: leveraging customer conversations to unlock actionable marketing & product data; and impact: measuring the value across the organization.

At IBM we  have adopted social technologies that include: ratings, customer discussions, and aggregate that data right on our own  website. Customers love to talk. We believe that by capturing our clients authentic conversations wherever they choose to talk – on our site, on our partners’ sites, or on social networks, we can then take those online conversations and syndicate them into the purchase path at the right time and place to influence sales.

Give customers a voice and they’ll reward you with loyalty. Listen to what they say and you’ll get ideas that will move your business forward. Find out more how when you know more, you can do more  Bazaarvoice, Social Commerce Summit on 21st October.

There are a couple reasons why Bazaarvoice is the default ratings and reviews provider for us at IBM. The main one being that they are an industry-leading service provider. They were popular among Commerce customers before the Social Commerce development started, so they were a natural choice. Also, they provide a content moderation service that is very important when you are allowing user-generated content on a storefront…

Tell us what you think. Rate a product. Write a review.

What about you

  • How did you get started listening to your customers and how has that evolved?
  • How do you measure the impact of feedback
  • How do you close the loop with customers online?
  • What are your most effective channels for listening and who is responsible for engaging from the organization?

Thanks again to the Bazaarvoice Gang for a fantastic event and of course for the wonderful cocktail speakers party at The Brewery !








La création de valeur: l’initiative numérique vue par les femmes

A l’occasion du petit-dejeuner le 29 Aout dernier, avec Orange en preparation du Women’s Forum, Deauville 2011

réflexion autour du rôle du numérique dans la transformation de la société. Réfléchir ensemble et identifier les leviers où le numérique peut/doit jouer un rôle positif dans la transformation de la société et la vie des femmes.

The world is flat



An Exploration into making the world work better

The THINK Exhibit is open to the public from September 23 to October 23 at Lincoln Center in New York. Through live data visualization, a first-of-a-kind immersive film, and giant ineractive stations, the exhibit explores how we can make the world work better. To learn more about the exhibit, please visit


Danone 2.0

Delivered by NextModernity

#danone #socbiz

cc @bduperrin  @renaudraffaeli


Steve Jobs : Eclipse

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