Twitter influences more consumer purchases than Facebook – Controversial?

Twitter is more influential than Facebook when it comes to influencing purchases according to a study conducted by Kantar Media Compete as part of their quarterly Online Shopper Intelligence Study

35% of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5% percent of Facebook users said the same.
More than a third of those who have purchased something online said that Twitter had influenced at least one of their purchases in the past.

Great news for Twitter, as the company continues to expand its Promoted Tweets, Trends and Accounts offerings to advertisers. Twitter is indeed a  great platform for finding deals, which is what consumers are looking for.

Read more about consumers’ online shopping habits here. And know where you stand from here



One thought on “Twitter influences more consumer purchases than Facebook – Controversial?

  1. Twitter: influencing online purchasing behaviour…

    Dephine Rémy-Boutang’s blog post on comparing influence on online purchases by Facebook and Twitter, in which Twitter is said to be more influential than Facebook. Delphine’s posts refers to The Summer 2011 Online Shopper Intelligence™repor…

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