It was with great pleasure that I spoke to Kate Maddox, Executive Editor of BtoB Magazine, a few weeks ago. The feature story has appeared in the print issue of BtoB Magazine about companies that have created roles in social media. I talked her in length on IBM’s social media footprint and the work that myself, my team, and colleagues do educating and enabling IBMers to become brand evangelists, engaging customers and prospects.
The article is also available on line .
In the early days of the Internet, IBM introduced social tools internally to facilitate employee collaboration and also sent people out on the Web to find out what was being said about the company, the precursor to social media monitoring.
Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs.
“We have IBMers active in the social Web who are part of the conversation on behalf of IBM,” Delphine Remy-Boutang said. “Our employees are publishers. When you go to our site [www.ibm.com/software], you see IBMers as your first experience. You see pictures of IBMers and have the option to connect with them. It’s all about humanizing the Web.”
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