Happy Social Media Day! “We acknowledge and celebrate the revolution of media becoming social. A day that honors the technological and societal advancements that have allowed us to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another.”
Let me take this opportunity to share with you some of the facts that I often share when I get to present IBM case study externally:
IBM is a role model and case study for the transformation into a social business, on all fronts – technology, policy and practice. IBM has robust social media initiatives focused on enabling all IBMers to participate in social media. Social Business @ IBM site for educating and enabling IBMers in external social media participation Social Business @ IBM is an internal site with interactive, educational and social programs that are vital to IBM’s social business transformation. This is a resource for IBMers that aims to educate them about social media and various social initiatives taking place internally while enabling them to participate. We host modules that provide the IBMer with an introduction to the social web. They learn how to use social computing tools to foster collaboration, disseminate and consume news, develop networks, forge closer relationships, and build credibility. As a result, they’re better informed and prepared to take action. By making these types of tools and information available, we’re changing how the IBMer approaches social and, twofold, changing our culture. Expertise Locator for finding IBMers and connecting with them on their blogs, LinkedIn, Twitter, and more. Recent projects we’re pursuing focus on the concept that IBM is experienced through the IBMer. People get to know IBM through our consultants, speakers, sales people and researchers. Within our walls, we have huge stores of accrued expertise embodied in several Nobel laureates and thousands of doctors. We’re working to best utilize our most important asset, our people, helping to identify their strengths and expertise and then connecting them with potential customers, partners and the knowledge seeking public visiting IBM.com.
How does it work? When visiting ibm.com, finding an expert can be done through a Google search. For example, if someone is looking for expertise in smarter, they would type, “IBM smarter computing” into the search bar, and find a page that would have widgets showing how to connect with an IBM expert. Experts can opt for people to contact them by phone, LinkedIn, Twitter, their blogs, live chats or another channel. The result, an IBM brand experience where actual IBMers are helping the public make better decisions about how to make the planet smarter. For 15 years, IBM has used social software to foster collaboration among 400,000 geographically-dispersed employees — long before Generation Y became fixated with social networking sites like Facebook and MySpace. In 1997, IBM recommended that its employees get out onto the Internet – at a time when many companies were seeking to restrict their employees’ Internet access. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate.
In 2007, IBM launched its own social networking software for the enterprise: Lotus Connections. (Today, both ibm.com and IBM developerWorks use this software as their collaboration platform environments). In early 2008, IBM introduced social computing guidelines to encompass virtual worlds and sharing of rich media. Later that year, IBM opened its IBM Center for Social Software to help IBM’s global network of Researchers collaborate with corporate residents, university students and faculty, creating the industry’s premier incubator for the research, development and testing of social software that is “fit for business”. According to Gartner, in 2010, only five percent of organizations took advantage of social/collaborative customer action to improve service processes. IBM sees social media morphing into what we view as a key requirement for “social business” — as tools for organizational productivity and culture change, for engaging with diverse constituencies of clients and experts, and for spurring revenue growth and innovation for our global workforce. IBM’s social media activity dates back to the 1970’s when its mainframe programmers started online discussion forums on the System 370 consoles.
Today, IBM views itself as one of the most prolific users of social networking in the industry with one of the largest corporate-wide communities on social media sites.
Some examples of IBM’s internal social media footprint today include:
17,000 individual blogs
1 million daily page views of internal wikis, internal information storing websites 400,000 employee profiles on IBM Connections
IBM’s initial social networking initiative that allows employees to share status updates, collaborate on wikis, blogs and activity, share files.
15,000,000 downloads of employee-generated videos/podcasts
20 million minutes of LotusLive meetings every month with people both inside and outside the organization
More than 400k Sametime instant messaging users, resulting in 40-50 million instant messages per day
Social examples of IBM’s external social media footprint today include:
Over 25,000 IBMers actively tweeting on Twitter and counting
Over 300,00 IBMers on Linkedin Approx
198,000 IBMers on Facebook Our social business initiatives have had a profound impact on IBM’s business processes and transformation, here are just a few examples: Online Jams Jams are a catalyst to speak innovation, creativity and excitement from a defined audience for tangible results. “Jams have helped change our culture and the fundamental way we collaborate across our business,” Sam Palmisano, Chairman and CEO, IBM 2011 is the ten-year anniversary of jamming at IBM. During that time, the company has conducted 50 Jams both internally and externally for clients.
WhirlWind: Mobile app store for IBM employees In today’s business environment, IBM employees need access to business information anytime, anywhere. To meet that demand, IBM developed WhirlWind – an enterprise mobile app store that manages and distributes smartphone applications for IBM’s population of over 400,000 employees in 170 countries. Its purpose is to help employees unleash the power and potential of their smartphones as a productivity tool. WhirlWind is available through the “mobile tab” on IBM’s intranet. After employees register, they can access the store directly from their mobile devices. They can easily search, browse and find mobile apps; view the most highly rated and newest apps; comment on their experiences with a particular app; and contribute their own apps. Since late 2010, more than 28,000 employees registered – over 85 percent of those with corporate managed or company-issued BlackBerrys – and more than 500 apps contributed.
IBM Human Resources utilizes social media for tech-enabled recruiting, employee education, sales training and leadership development. For example, IBM relies on social media for leadership development from an employee’s first day on the job.
IBM’s Succeeding@IBM makes new hires part of a social group for 6-12 months so they can get up to speed more quickly with other new hires, they network and acclimate more quickly IBM’s recent study of 700 Global Chief Human Resource Officers found that financial outperformers (as measured by EBIDTA) are 57 percent more likely than underperformers to use collaborative and social networking tools to enable global teams to work more effectively together and 21 percent of companies have recently increased the amount they invest in the collaboration tools and analytics despite the economic downturn. Global Collaboration and Development Generation Open — Built around social business tools, processes and management systems, GenO creates instant communities of global teams to collaborate on projects and products. Project managers, team leaders, consultants and IT architects post projects; people who are in-between assignments or have free time opt into these projects to add their talents and expand their skills. Today, more than 130 communities of IBM professionals around the globe are collaborating virtually. This has reduced the time it would have taken to complete projects by 30 percent, increased re-use of “software assets” by 50 percent, and cut component costs by 33 percent. How
IBM is helping Small Medium Businesses embrace social media Savvy businesses know that creating an online presence can heighten awareness and ultimately bring in new business. What’s often ignored, however, is that without a clear plan and direction in place before a company begins using social media, it can easily fail. IBM has programs to help non-profits and our business partners, who at 100,000 strong are traditionally small businesses, embrace social media. For example, IBM hosts full day workshops, offers grants, provides toolkits and incentives and free education for our business partners on establishing and rolling out effective social media business plans. IBM also offers Business Partners tutorials on social media We have many other examples, such as IBM’s TAP program (Technology Adoption Program), a company-wide “open beta” where products are developed through crowdsourcing, and where we’ve created some of IBM’s best-selling software products.
And finally, let me share with you some videos on IBM Social Business:
#smday #ibm #ff