Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. A very comprehensive ranking of brand value, which focuses on consumer-facing brands, rather than corporate brands. Apparently, the three well-known rankings of brand strength…The reason BrandZ can claim superiority over all-comers is the fact that its top 100 is based on enormous amounts of data. Unlike other valuations that put very gross estimates on brand strength, BrandZ interviews more than 1.5 million people in 31 countries about 50,000 brands. In the game of marketing, good data wins every time….
In this annual ranking of the brand value of global technology companies, Google, IBM and Apple held their top three spots from last year:
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