Not that long ago, the developing social networking space was regarded as somewhat of a curiosity.
Many organizations looked on with some indifference as social networking sites such as Facebook started to emerge. But all that has changed dramatically in a very short period of time. New conversations are now happening with profound implications for how organizations will operate in the future, and how they will capitalize on social business.
- 50% of active users log on each day
- Average user has 130 friends
- Average user creates 90 pieces of content per month
- One of the fastest growing user segments in Australia is the >55 years
- Confront the reality – Social business is a new capability. How is your organization defining this capability?
- Think and act outside the four walls of your organization – The consumer landscape has shifted fundamentally, especially in the “C to C” space. What is your organization doing to identify new capabilities and opportunities from this shift?
- Think big, start small but fail fast – The way strategy is shaped and executed needs to be very agile. How is your organization shaping and executing its approach to social business?