Foursquare 3.0 is launched

Foursquare, the location-based mobile game startup that pioneered the checkin just introduced version 3.0. …

So this is it, Foursquare 3.0 landed in the App Store bringing great changes …. The biggest change  is the use of the vast amounts of check-in data Foursquare users generate,  putting the collective power of every check-in made since its inception two years ago and transforms that data into recommendations. Well…. That is social !

“Our theme internally has always been that every checkin counts,” says co-founder and CEO Dennis Crowley, who speaks of version 3.0 as the materialization of that philosophy.

The Foursquare user will immediately begin to see the value of the checkin in the new Explore tab. The Explore tab, which sits where the Tips tab once was, now serves as the meat of the application. Here, users can query for recommendations or dive into food, coffee, nightlife, shops and arts and entertainment recommendations served up by Foursquare and ranked by what’s most interesting to the user.

Version 3.0 includes  now 30 different triggers for points  and the leaderboard is more focused on friends.

Foursquare  3.0  (with its 3 main principles that remains:  discovery, encouragement and loyalty) update brings significant improvements and a change in tact for the company. It’s certainly worth a free download….



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