Monthly Archives: February 2011

Social Media weekly news

Some Social Media hot news:
IBM Aims to Bring Corporate Social Network to IPhone, BlackBerry

UK-based electronic components maker Electrocomponents plc, which specializes in fast delivery of a half-million products in 27 countries, is plugging social media analytics into its supply chain demand forecasting

Samsung mobile is on the hunt for a digital agency to handle its global social-media account, while HTC has approached agencies to look after its pan-European activity

eMarketer predicts that US marketers will spend $3.08 billion to advertise on social networking sites this year. Spending will be up 55% over the $1.99 billion advertisers devoted to social networks in 2010 and will rise by a further 27.7% next year to reach nearly $4 billion

Euro RSCG London is launching a dedicated social media unit later this month as part of its effort to provide a fully integrated offering. The new unit, Cuppola, will offer clients greater expertise in building relationships with consumers in the online space

Gartner has identified seven critical questions that designers must ask before developing a Social Media Policy

Despite the role that social media has played in the Egyptian uprising social media, and the internet more generally, there are only around 40 -45 million Arabs online across 16 countries. That is expected to more than double by 2015 to around 100 million, according to Google, but the problems of technology government, suppression and monitoring remain huge challenges.

 

#socialmedia

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Countdown to Jeopardy!

In this historic event,  IBM’s Watson computer will compete on Jeopardy! against the TV quiz show’s two biggest all-time champions.

The stage is set. The excitement is building. Watson will face the two greatest Jeopardy! champions in history, Brad Rutter and Ken Jennings, in a challenge of bytes vs. brains. 2 games/3 days : Video of the games will be on http://ibmwatson.com. The first of two @Jeopardy matches begins today! Check your local listings for start times

Watson is a supercomputer running software called DeepQA, developed by IBM Research. While the grand challenge driving the project is to win on Jeopardy!, the broader goal of Watson was to create a new generation of technology that can find answers in unstructured data more effectively than standard search technology.

The face of Watson in image:

 

“I’ll be rooting for Watson but a little part of me will always be rooting for the humans too.”

Jon Iwata IBM Senior Vice President, Marketing and Communications


 

Follow IBM Watson on Twitter and follow @Jeopardy for the latest !

#IBMWatson

Thought of MY day

Margaret Millar said : “Most conversations are simply monologues delivered in the presence of a witness.

But who was Margaret Millar, you might ask yourself ? A marketer ? A young Digital Marketing Manager ? A social Media guru ? Well, no Margaret Millar is surely one of late twentieth-century crime fiction’s best writers… Her books are distinguished by sophistication of characterization. She was a  mystery and suspense writer..and she wrote: “Most conversations are simply monologues delivered in the presence of a witness.”

But get this… she wrote this before 1994 when she died at 79. So, no suspense or mystery, here. just a very today’s comment written way back before social media existed as a concept.
That made me ponder : Am I having a monologue conversation where you are just my witnesses ?! Or am I succeeding with having a conversation with you my wonderful readers !?

Till next week, for more suspense and social mystery have a great week-end !

#ibm #sbjam

Foursquare’s amazing growth

3400% growth in 2010 for Foursquare: That’s kind of noticeable … And as an addict of #Foursquare, I can proudly state that I’ve contributed to this growth and I know a few other checked-in addicts who has too !

You might be interested in  my presentation “Foursquare for Business” on our IBM Expert Network on Slideshare to learn more on how turning this service into a powerful marketing tool.

Foursquare growth: 3400% in 2010

An interesting and impressive infographic from Foursquare showing its growth in 2010

 

 

 

 

 

#socialmedia

IBM at 100, Making the world work better

So here we are, beginning a new chapter in IBM’s history as we celebrate 100 years of IBM and a century of progress.

Sam Palmisano delivered a speech yesterday at his alma mater, Johns Hopkins University, marking the launch of our year-long centennial celebration.  You can read the highlights of his speech here.

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