Some social media latest news as well as some interesting recent articles :
IBM developerWorks has won Forrester’s social “Groundswell” award for best use of “supporting” a community from social engagement stand point of view
IBM’s announcement that it has seen £2.5m a year in productivity savings as a result of its social media policy is one of the biggest business endorsements of Web 2.0 to date.
Analyst firm Forrester has released a report entitled ‘IBM Makes Social Media The Responsibility Of Every Employee‘ examining the organisation’s use of social media.
B2B Social Media Marketing — Does It Work?
Businesses will increasingly turn to social networking tools in 2011, but there will be fewer social platforms for companies to choose from, according to predictions from IT research firm IDC
Gartner Says Social-Networking Services to Replace E-Mail as the Primary Vehicle for Interpersonal Communications for 20 % of Business Users by 2014
Almost 4,000 people are following the dedicated Twitter account of Kodak’s commercial digital printing solutions — @kodakidigprint. Kodak also utilizes GrowYourBiz.Kodak.com, their blog where employees share their insights about products and services important to businesses of all sizes
Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. Their hope is their branded accounts will become a place where small businesses can interact and discuss business growth opportunities instead of customer service failures
American Express developed the OPEN Forum to bring businesses together, and by providing a place to do so they’ve brought their prospective customers under one virtual roof
Heineken is launching a Facebook store selling a range of branded merchandise, as part of a fresh unified global marketing strategy
Companies are using social media to change the way they communicate with their employees and customers, indicating a convergence of external and internal communications, according to an in-depth study of more than 60 of the world’s most recognized companies. The study, conducted jointly by FedEx and Ketchum, also found that generating word-of-mouth advocacy and addressing customer care issues are among the most common objectives for corporations’ social media use
Gartner’s Top 10 Technologies for 2011
Quote from Jeffrey Schick, IBM’s VP of Social Software: “At IBM 15 years ago, we had a way to look up people to create a globally connected enterprise. Today we have approximately 500,000 people within IBM and we do about 6 million look ups a day on pages that look strikingly similar to other social network profile pages with features like blogging and photo posting.” This is not the first time IBM was using a tool internally long before the rest of the world – e-mail, instant messaging, and intranet technologies were all used internally within IBM long before they were even given names. They arose out of the necessity to be connected. They were – and are – the basis for what we now call social media tools.