Facebook for Work
Written by Paul Boutin for “Technology Review“
Social networks, to most, are about fun and games. To IBM, social networking has serious potential for the workplace.
The latest version of IBM’s Lotus Connections 3.0, announced last month, is IBM’s most earnest attempt yet to bring Facebook- and Twitter-style networking to large companies. Like Facebook, Lotus Connections doesn’t just sit back and wait for workers to spread a meme. It actively suggests other users and topics based on shared interests: Who do you already know on the network? What do you look at? What do you comment on or tag? IBM’s goal is to make these types of recommendations for coworkers within a big company, as well as across multiple companies that turn out to have common goals.
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