PS : Merry Christmas my magic friends and readers !
Some social media latest news as well as some interesting recent articles :
IBM developerWorks has won Forrester’s social “Groundswell” award for best use of “supporting” a community from social engagement stand point of view
IBM’s announcement that it has seen £2.5m a year in productivity savings as a result of its social media policy is one of the biggest business endorsements of Web 2.0 to date.
Analyst firm Forrester has released a report entitled ‘IBM Makes Social Media The Responsibility Of Every Employee‘ examining the organisation’s use of social media.
B2B Social Media Marketing — Does It Work?
Businesses will increasingly turn to social networking tools in 2011, but there will be fewer social platforms for companies to choose from, according to predictions from IT research firm IDC
Gartner Says Social-Networking Services to Replace E-Mail as the Primary Vehicle for Interpersonal Communications for 20 % of Business Users by 2014
Almost 4,000 people are following the dedicated Twitter account of Kodak’s commercial digital printing solutions — @kodakidigprint. Kodak also utilizes GrowYourBiz.Kodak.com, their blog where employees share their insights about products and services important to businesses of all sizes
Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. Their hope is their branded accounts will become a place where small businesses can interact and discuss business growth opportunities instead of customer service failures
American Express developed the OPEN Forum to bring businesses together, and by providing a place to do so they’ve brought their prospective customers under one virtual roof
Heineken is launching a Facebook store selling a range of branded merchandise, as part of a fresh unified global marketing strategy
Companies are using social media to change the way they communicate with their employees and customers, indicating a convergence of external and internal communications, according to an in-depth study of more than 60 of the world’s most recognized companies. The study, conducted jointly by FedEx and Ketchum, also found that generating word-of-mouth advocacy and addressing customer care issues are among the most common objectives for corporations’ social media use
Gartner’s Top 10 Technologies for 2011
Quote from Jeffrey Schick, IBM’s VP of Social Software: “At IBM 15 years ago, we had a way to look up people to create a globally connected enterprise. Today we have approximately 500,000 people within IBM and we do about 6 million look ups a day on pages that look strikingly similar to other social network profile pages with features like blogging and photo posting.” This is not the first time IBM was using a tool internally long before the rest of the world – e-mail, instant messaging, and intranet technologies were all used internally within IBM long before they were even given names. They arose out of the necessity to be connected. They were – and are – the basis for what we now call social media tools.
Social networks, to most, are about fun and games. To IBM, social networking has serious potential for the workplace.
The latest version of IBM’s Lotus Connections 3.0, announced last month, is IBM’s most earnest attempt yet to bring Facebook- and Twitter-style networking to large companies. Like Facebook, Lotus Connections doesn’t just sit back and wait for workers to spread a meme. It actively suggests other users and topics based on shared interests: Who do you already know on the network? What do you look at? What do you comment on or tag? IBM’s goal is to make these types of recommendations for coworkers within a big company, as well as across multiple companies that turn out to have common goals.
See full article here
“Big pat on the back and gold stars all round” … Yes, OK, I would agree with Linda Harrison from Tech Eye Net… but still, it’s always great to get kuddos from Forrester when it comes to our social media strategy (Find out more on @adamclyde blog or on @turbottodd blog ) . Thank you to my (ex!) VP, Gina Poole (@g_poole) to have shared with me this great article which says that “IBM and HP are both fabulous at Social Media… “Yeahhh!
Linda Harrison explains in her article that: ” The report, entitled “Case Study: IBM Makes Social Media The Responsibility of Every Employee”, looked at IBM’s fabulous social media policy. And the productivity savings it’s made as a result : about £2.5 million per year ($3.98 million) for the past three years.
The report reveals that back in 2007, “IBM Software Group marketers made social media a part of each employee’s daily routine in order to energize the IBM employee, sales channel, and customer communities.” In other words, IBM encouraged all its staff members to get involved with the likes of Twitter and LinkedIn and other social networking opportunities. And it worked, according to Forrester. Strategies included forming “virtual governance councils” of marketing and non-marketing employees, and training staff on new technologies. As a result, there were more than 80 IBM-branded Twitter handles dishing out IBM news and messages, and more than 500 IBM groups on Facebook. The big savings were made from reduced travel and communications costs by moving dialogue to “virtual, more interactive platforms”.
Forrester adds: “IBM has received more than 30 social media marketing and communications awards for its innovation and social media results.”
So, thank you to @gina_poole and @turbotodd to have given me the fantastic opportunity 2 years ago to join their team to take part of this fantastic and challenging social adventure to help growing IBM social media presence across 35 countries in the world.
As a global technology leader focused on delivering forward-looking technology and solutions, IBM is no stranger to taking a unique approach in order to generate a stronger end result. To encourage discussion and foster a cultural affinity for social media across its vast network of 400,000 employees, countless partners, and global customer base, IBM made social engagement a key responsibility of every employee. Through a collaborative effort led by marketing, employees embraced social media to help get the word out about IBM solutions and events. The result was a measurable increase in awareness and tighter collaboration among IBM employees to better meet customer needs.
#ibm #ibmsoftware #forrester #ff #marketermonday #smartplanet