The Social Media Sustainability Index is a study on how companies are using social media to tell their stories. 287 European and North American were surveyed to help understand the full landscape of social media sustainability.
This research will tell you how 287 of the most sustainable companies are communicating their actions through social media. It includes the insight of leading social media communicators at major brands and provides a series of charts and graphs .
Some key findings : Of those 287 sustainability leaders, just 41 % are using social media to communicate their corporate and social responsibility accomplishments. 22.5 % have a dedicated social media sustainability channel or advocate. 85 % of them promote their consumer brands and ad campaigns through social media.
Here is the top 10 list of companies on SMI’s Social Media Sustainability Index.
The full report and free executive summary can be downloaded at http://socialmediainfluence.com/SMI-report/