Path is launched – New path of being social ?

Stealth startup Path has finally launched :  Facebook former employee Dave Morin  teamed up with Shawn Fanning and Dustin Mierau to found Path, a photo-sharing application for the iPhone.

In many ways, it goes against what social is all about and it seems to be seen as the  anti-social network.

Path calls itself “The Personal Network” because it’s determined to go against what  Twitter ’s follower model is about – In a nutshell,  you are limited to only 50 friends on Path. It chose the 50 number based on the theories of Oxford Professor of Evolutionary Psychology Robin Dunbar, who explains that 150 is the maximum number of social relationships any human can handle. (I personally feel that 150 is already too high ! I can hardly handle my darling husband and my son alone !)

“Because your personal network is limited to your 50 closest friends and family, you can always trust that you can post any moment, no matter how personal,” the company said in its announcement blog post. “Path is a place where you can be yourself.” Sounds promising !

Well, what exactly Path is all about then? It is a suite of applications (starting with the iPhone) focused on intimate photo and picture-sharing. All you do is share pictures and three pieces of information to give them context: people, places and things.

Path, personal network,   is about to transform  the now established  social networking rules ; likes, comments, and photo sharing on your other social networks are nowhere to be found.
So is Path the new path of being social ? (Follow Path on Twitter and find out)

One thought on “Path is launched – New path of being social ?

  1. Rob says:

    I seriously don’t get it. What can you do with this that you can’t do with facebook and a controlled Friends list? More importantly, let’s suppose default privacy is better (like noone else can choose to tag me in an embarassing photo with a donkey) then how will Path make any money with the dramatically reduced viral effect? Perhaps they believe viral really has had its day due to saturation/consumer awareness and it’s now all about genuinely trusted recommendations and 50 is high enough to make the “like pyramid” work…

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