IBM turned its attention to smarter funding as part of its smarter planet vision with a new portal of videos, photos and human stories to educate donors on worthwhile charities. One of our Executive with non-profit Arts for Children and Youth explains the power of “social media in action”.
The aim of IBM’s smarter planet vision, introduced in 2009, is to use technology to bring efficiency and environmental consciousness to systems such as health care, roadways, power grids and food production.
The Community Knowledge Centre portal, currently in beta, already showcases about a hundred charities including Arts for Children and Youth, Davenport Perth Neighbourhood Centre, The Stop Community Food Centre, ArtReach Toronto, and Greenest City.
Rahul Bhardwaj, president and CEO of the TCF, said the decision to take a YouTube-like social media style to the portal made ample sense considering “we’re doing that in so many other facets in our life.”