The social media revolution raised to a new level: Almost everything said is now instantaneously broadcasted, shared, commented on or parodied worldwide, beyond anyone’s or any company’s control. Lying—or hiding the truth—and looking down at people aren’t good options anymore and can obviously lead to a devastating tsunami of bad press or bad public opinion.
So what social media influence is all about , couple of good article here:
As Mike Myatt said, social media influence is a combination of these factors: engagement, relevancy, knowledge, trust, presence, value and time.
- Inside Gatorade’s Social Media Command Center, on Mashable
So how to measure impact and influence on a community?
- 4 Ways Measure to Social Media and Its Impact on Your Brand, on Social Media Examiner
- TwitterSheep, a simple but great tool that generates a word cloud from a Twitter account follower’s bio, letting you know in a glimpse if the target is reached.