Sharing is the key of Social Media. That’s what makes the social ness of any marketing strategy…
To be successful in the social Space, companies need to prepare internally as well. The employees should be empowerd with the right skills to succeed and be prepare to share their knowledge aligned with social guidelines & corporate policy. Customers should be listened and heard with respect to their social behavior. This helps creating the strategy aligned with the trends. Analytic tools can be used to understand the consumer behavior. Social Media is a dynamic area & organizations should be aware of the changing social media landscape to reap benefits. Videos, Audio, Links, Content, information are some of the important sharing items in Social Space.
IBM Computing guidelines reflects exactly this strategy.
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