IBM is introducing a new social media monitoring tool, one that it says will measure consumer sentiment from data gathered on Twitter, blogs and other web services and networks.
The software, called the SPSS Modeler data mining and text analytics workbench, will use natural language processing (NLP) to analyze everything from product names and industry jargon to slang and emoticons, and it’s already being used by some pretty big businesses.
Navy Federal Credit Union, Rosetta Stone and Money Mailer are already using IBM’s software to understand how consumers feel about their brands, products and competitors. This software can also be put to good use by political groups, marketing and advertising agencies, research firms and many other organizations and businesses.
I had the pleasure to meet with this team this week and it’s such an exiting time at IBM to have SPSS team joining us. #iod2010