ROME, Italy, May 20, 2010 — IBM today announced it is collaborating with Iskratel, a leading telecommunications equipment company serving 20 countries in Central and Eastern Europe, to help Communications Service Providers (CSPs) respond three times faster to a growing number of tech savvy consumers demanding more data-intensive applications and services including ringtones, music and video downloads, instant messaging, GPS, traffic alerts and stock trades.
Between now and 2014, data traffic on the mobile network will increase 39 times, with more than 5 billion wirelessly connected personal devices adding to the load. In addition, sophisticated mobile users are constantly looking for the next compelling, content rich, interactive application – creating an enormous market opportunity for this industry. Traditional telecommunications companies who don’t adapt their business to address this may find themselves sidelined by emerging players.
“The industry is seeing a new era of multimedia, in which voice, data, video and images are creating a market opportunity for CSPs to develop mobile applications and services to help make our lives more efficient,” said Scott Stainken, general manager for IBM’s Telecommunications Industry. “IBM’s software, services and industry expertise help Iskratel to lay the foundation to deliver new innovative services faster, easier, and at lower cost.”