Today I’m off to present at JSB’s Social Media and the Employment Relationship event, at Grange Holborn Hotel, 50-60 Southampton Row, London.
Thanks to @silviaemilia for all her help with my presentation – My presentation is already posted on #cattail, our IBM internal slideshare, I will also post it externally later on . Some info about the event can be found here
I will be up on stage at 14:30 to present : Guiding your organisation through the social media landscape
* IBM Social engagement strategy
* How we have addressed social media governance from both an internal and external perspective
* The benefits of social media
* Key learning: What has gone wrong? How the problems have been rectified
* Monitoring employee use of social media
* Insights on IBM’s social computing guidelines
* Education on how IBMers can successfully leverage social technologies for improved business results
* Best practices examples
Did you know that the ‘Twitter’ community grew 1382% in the past 12 months?
Did you know there are more than 300 million ‘Facebook’ users and 54% are active on a daily basis?
Did you know that by next year 96% of ‘Generation Y’ will have joined a social network?
Being part of the social media revolution is exciting and the rapid introduction of new communications technology now pervades almost every aspect of our lives. Millions of people in the UK are registered with popular social networking sites and many employers realise that the use of social media is vital to today’s way of doing business. Social networking – an example of what is now termed ‘Web 2.0’ – is a communication medium businesses must learn to embrace and decide how best to engage with.
But the use of ‘Web 2.0’ has raised many questions for employers, and particularly HR departments: Should we be using social media to develop business or to recruit new talent? Should we allow employees to use social media at work? What types of restrictions do we need? Can we monitor off-duty conduct? And what are the potential liabilities?
As well as embracing the many useful opportunities social media provides, organisations must also understand how to manage this communication lawfully in the workplace context. Improper use of social media by employees or employers can damage morale, hurt productivity, expose your company to a tribunal/court action – and even put your business’s intellectual property at risk.