Following IBM’s successful Social Media Marketing Summit held in 2008, where 600 IBM colleagues gathered to discuss social media marketing, this year’s conference will focus on sharing successful social media marketing implementation, integration and measurement insights that drive business value.
In a socially networked world, what is the new role corporations play, often via individual employees, with clients, potential customers, partners, and society? How can social media help make our planet smarter, our business more meaningful, and our colleagues more connected? How can social media help us extract the most value from our marketing investments and accelerate business transformation? We invite you to join the global community of IBMers, clients, Business Partners and marketing peers from other firms who will attend the Summit, to discuss your ideas and thoughts about best practices.
Date & Time
Event takes place on Wednesday, June 17th. Registration is from 8:30-9:00 ET, event is from 9:00-5:00 ET
Register today: https://www-950.ibm.com/events/wwe/grp/grp009.nsf/v16_enrollall?openform&seminar=DA4SVUES&locale=en_US
We will be posting a finalized agenda shortly here:
This year we’ll have peers from other companies present best practices, case studies and share how they’ve integrated social media into their marketing programs. Confirmed speakers include marketing staff from SAP, LinkedIn, and Text 100.
You have three options:
Event takes place in the main auditorium at IBM Research Yorktown Heights.
Travel and lodging information is available at the Watson Research Center Web page
Mass transportation info (train, cab, etc.) is here.
IBMers are encourage to car-pool from other locations. Driving directions: http://www.watson.ibm.com/general_info_ykt.shtml
Note: You must park in the REAR parking lot. Please enter at the aisle 16-1 overhang and go to the auditorium from there.
Local Video Conference Meetings
Local meetings will be held in RTP and in Atlanta.
If you would also like to organize videoconference at another IBM facility please contact me !
Call-in and eMeeting information will be distributed to registered attendees before the event
Summit co-chairs: Pauline Ores and Delphine Remy-Boutang
We look forward to seeing you on 17th !