Social networking will be the smart way to collaborate, communicate and work across the geographies, countries, languages and time zones this year.
Changing roles and responsibilities has shown us that we need to make relationships transparent and find each other more easily online. New teaming arrangements mean we need to get communication out of our inboxes and share expertise more freely so more people can benefit.
So, we created the Social Media Marketer merit badge (to encourage the marketers across the world to use internal IBM social media tools, such as BlogCentral, our internal blogging network; Cattail, our internal slide-sharing tool; Beehive, our internal Facebook; BlueTwit, our internal Twitter, and others.
IBMers who collaborate with others using social software increase their skills by 87 percent? And 84 percent have access to experts more quickly? And 74 percent increase their productivity? And 64 percent improve their personal reputation?
So get marketing, get social and earn your Social Media Marketer merit badge if you are an IBMer that is…