vu dans @my_little_paris

http://www.mylittleparis.com

Avec une levee de 32 millions de dollars, nothing best for a smart start!

Uber est un service de chauffeurs à la demande un peu beaucoup luxe.  Et le chauffeur ira jusqu’a  vous ouvrir la porte, et meme pas besoin de tendre vos billets pour payer votre course puisque votre compte en banque sera automatiquement débité via votre telephone. C’est pas glamour ca ?!

Et comme la talentueuse  Michelle (@michmski) m’a donne un VIP code pour m’inscrire…  Paris, here I uber !

Vous pouvez of course suivre Uber Paris sur Twitter : @uber_Paris ou allez visiter leur site pour plus d’infos (in English) : www.uber.com

Télécharger Uber sur iPhone

Télécharger Uber sur Android

#uber

What Does Social Business Really Mean?

Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs.

To achieve this, successful businesses must align their core goals and objectives in cross-enterprise collaboration and create a socially integrated organizational blueprint that focuses on people and culture.

Reason for Social Business?

Simply put, unless a company communicates well internally, it will not be able to communicate its brands effectively to the public. Social business deepens internal and external business relationships, which builds brand awareness and in turn drives profits. Companies that embrace social business will build stronger relationships and make better decisions with their employees, business partners and customers.

The State of Social Businesses

This dynamic business model is still in its infancy stage, but this tectonic shift in approach will eventually integrate itself across entire enterprises. As the social networking phenomenon continues to grow exponentially, more forward-thinking organizations will embrace social business’s “holistic” approach to communication.

Humanizing Future Businesses & Brands

Before a business can humanize its brand, it is imperative that it humanizes its business first. This process involves more than just meetings, lunches, phone calls, emails, golf outings or office parties. Instead, such an evolution requires the adoption of social behaviors and communication in every facet of the organization. People don’t think of a brand as a series of departments. Rather, they think of a brand as a whole entity. Businesses must live up to this perception and restructure both internally and externally in order to function as a cohesive unit.

What is a Social Brand?

Social brands are the sum total of the entire customer experience. Marketers constantly struggle to humanize their brands and seize upon opportunities to engage customers across a multiplicity of touch-points and social media channels. Scott Goodson in an article for Forbes claims, “It’s not just about ‘going social.’ It’s about becoming a social business. It’s realizing that marketing doesn’t work like it used to. Today, successful brands become social ones.”

The future. coming soon!

Many organizations have evolved into social brands, but few have developed internal social processes. Behind the corporate firewall businesses are scrambling to engage effectively with their consumers. Despite their frantic efforts, however, their lack of internal communication and processes inhibits sustainable growth. Inconsistency in ROI measurement, corporate governance, culture, technology,  executive endorsement and internal conflict have created a great deal of chaos in many companies which lack the necessary social infrastructure.

Engaging
It promotes citizen involvement and builds a new sense of
ownership with scope for collaboration in every aspect of city life.

Transparent
It lifts the bonnet on how the city works – processes are visible,
dialogue is open, feedback is swift.

Nimble
It delivers services in real time with an enhanced ability to adjust
to citizens’ fast-changing needs.

Secure
It respects privacy, protects data and leverages technology to
enhance the physical security of citizens.