Eurovision 2012: France Télévision et IBM collaborent pour analyser les sentiments des sentiments des fans sur les médias sociaux

C’est à l’occasion de la prochaine édition de l’Eurovision que France Télévision et IBM ont décidé de conduire une analyse des sentiments des fans sur les médias sociaux. Cette analyse permettra de connaître, de mesurer et de partager le sentiment des fans sur les candidats.

L’Eurovision est un événement mondial qui engendre un fort taux de conversations sur les réseaux sociaux. En effet, avec plus de 100 millions de téléspectateurs repartis dans le monde et près de 9 millions de votes, l’Eurovision est un événement très attendu qui suscite de l’intérêt et des discussions. De plus, avec l’avènement des smartphones et tablettes, les internautes et participants pourront commenter la soirée et encourager les candidats sur Facebook et Twitter, les forums, les blogs etc.

France Télévision et IBM utiliseront des programmes analytiques et de traitement de language et mesureront les opinions publiés sur les médias sociaux. Cette initiative permettra aux internautes de découvrir le niveau de popularité des candidats.

Les résultats de cette analyse seront communiqués tous les jours avant la finale puis au cours de celle-ci une analyse en temps réel des flux twitter sera conduite.

 

Cette collaboration montre la volonté de France Télévision d’aller plus loin dans la social TV et de devenir un précurseur en créant une expérience européenne inédite.

La finale sera diffusée sur France 3 le 26 mai à 21h et retransmise en streaming sur  le site eurovision.france3.fr avec un tweetwall qui reprendra les messages des télénautes avec le hashtag#eurofrancetv.Une autre application appelée “Europics” sera mise en place pour permettre d’afficher les photos de télénautes envoyées via Twitter.

En créant cette expérience, France Télévision et IBM offre une nouvelle forme d’analyse celle des sentiments dans le monde digital. Ainsi, cette initiative pourra être reprise par les entreprises afin de mesurer la nature des sentiments partagés sur les plates-formes sociales. Cela leur permettra d’obtenir une meilleure représentation des opinions de leurs clients et de ce fait appréhender les évolutions du marché.

The first ever interactive concert brought to you by Orange

Le concert intéractif Orange RockCorps de The Ting Tings a eu lieu le 25 avril dernier, place du Palais Royal à Paris.

La video synthétise le best of du live pour revivre ce concert magique ou le découvrir en mode cath-up:

LES ENTRETIENS TEVA LAB/ MADAME FIGARO – 5 Juin 2012

  

Osez créer au féminin – Les entretiens Teva / Madame Figaro 

Quand : le mardi 5  juin 2012

4 débats/entretiens de 45 minutes

4 thématiques

Une proposition de thèmes génériques qui permettent à la fois d’entendre l’expertise de femmes d’un haut niveau de responsabilités, mais aussi de conduire le débat de manière ouverte et conviviale avec la salle, et d’aborder la vie des femmes au concret et au quotidien.

En ouverture, une introduction avec une personnalité Catherine Chabaud, journaliste, navigatrice, membre du Conseil économique social et environnemental, une inspiratrice de  l’audace.

J’interviendrai pour ma part sur la table ronde: OSER AILLEURS /AUTREMENT  - Comment développer une idée, un business en changeant de pays ou d’univers professionnel, créer son site web, s’associer…

Sur invitation only

 

Down on my knees

Un jour j’irais a New-York avec toi

Faster than real time – Le Web 2012, London 19-20 June

Popular French tech conference LeWeb is making its way to London this June. The tech couple behind LeWeb revealed the theme for LeWeb London: Faster than real time. How much faster can something occurring immediately be? How is that even possible?

It seems there is a way, as Loic and Geraldine Le Meur point out: “Whether it’s Highlight, constantly broadcasting your location, or Voxer, a walkie-talkie social experience born out of the fields of war torn Afghanistan, it is clear that our appetite for split-second interaction is insatiable.”

 

There are a few ways the conference hopes to explore the concept of “Faster than Realtime”:

Not only are new technologies giving us what we crave, the entrepreneurs behind them must exist in this Faster than Real Time world to compete. They must remain laser focused, yet have cat-like reflexes to adapt, pivot, whatever it takes to stay in the game.

One entrepreneur says it feels like you are operating in a ‘suspended reality’. Moving along at light speed, then pausing ever so slightly while the world catches up, then off again. You go to bed one night with a great idea for a company and you wake up in the midst of your first round of funding. Well, not exactly. But you get the point.

 

What will Facebook do with Glancee?

Over the weekend Facebook bought another mobile social app, this time a product called Glancee. One of the leading apps in a very new category known as “ambient location,” Glancee and its main competitorHighlight were the most talked about apps at this year’s SXSW Interactive conference in March. Highlight won the popularity contest amongst mobile phone toting hipsters at SXSW and it now has the most users of the two. However, as I discovered when I interviewed Glancee co-founder Andrea Vaccari at SXSW, Glancee’s technology is superior – at least on the backend. And that is almost certainly what Facebook was after: Glancee’s technology and talent.

Facebook bought Instagram last month for $1 billion in cash and stock. But Instagram had 35 million users and was growing fast. Glancee is not on that level (and neither is Highlight).

So Facebook clearly didn’t buy Glancee because it viewed the company as a potential threat, which was the main reason for buying Instagram. This Glancee acquisition is more about technology and talent.

What Glancee Does & How It’s Different To Foursquare

Glancee is a smartphone app that tells you when people with similar interests are in the same location as you. It’s different to Foursquare, which is about “checking in” to a place. Glancee doesn’t check you in. Instead it monitors your location in the background, using GPS signals, and alerts you to interesting people nearby.

In a nutshell, Foursquare is about places and Glancee is about the people in those places.

So how does Glancee know which people nearby might interest you? It does this by connecting to Facebook and Twitter and mining the interest data on those networks (such as the things you have “liked” on Facebook and the topics you discuss on Twitter). It’s a complex app and hard to get right. Both Glancee and Highlight were plagued with technical issues at SXSW, in particular battery life drain in phones due to heavy GPS usage.

Ideas on How Facebook Will Use Glancee

Facebook doesn’t have a great track record with mobile location. Facebook Places, its attempt to mimic Foursquare’s check-in functionality, was launched   in August 2010. However just a year later, Places was ”phased out.” Four months later, Facebook acquired check in app Gowalla - another product that had benefited from SXSW hype. What’s more, like Glancee, Gowalla was a clear second to its main competitor (in this case, Foursquare). Facebook shut Gowalla down before the year was out and nothing has been heard from it since.

Would Facebook shutter Glancee too and make use of the technology in a new mobile location product?   A  very smart acquisition by Facebook anyhow which can help Facebook unlock compelling new ways to network on mobile phones.

A Marketer’s Guide to Pinterest – VIDEO

Is your Facebook Marketing strategy working ?

Ever wondered why Facebook isn’t more useful than it ought to be? When you’ve got thousands of fans and are updating your Page regularly, you should be attracting thousands of new fans a month, surely? Heck, it ought to be a word-of-mouth marketing magnet!

Facebook isn’t that viral

Facebook is inherently not as “viral” as it would have you believe. Think about your ten best friends. Now think of two or three companies/products that you like so much you might engage with them on Facebook. Now count how many of those ten friends would be interested in those same companies? The fact is, many friends don’t select each other based on having similar interests.

Twitter, on the other hand, encourages people to follow each other based on affinities of interest. As a result, your followers are far more likely to respond to Tweets and re-Tweets than your friends on Facebook to your news-feed updates.

Most Fans don’t see your updates

A lot of companies don’t know that Facebook tailors what each of it’s fans see to how relevant it is for them. This is based on Facebook’sEdgeRank algorithm which looks for three qualities: affinity, recency and interaction, and decides whether each fan should see your update. If, for example, I rarely interact with your page, the chances are I won’t see your updates. Given that even the top 10 brands on Facebook only interact regularly with 0.04% of their Fans, just have a guess at how many people actually see their updates. A company with 50,000 fans might , in fact, only be reaching a couple of hundred people with each update.

Fans don’t come back

Given the point above, it’s obviously critical to ensure that your fans are as actively engaged with your Page as possible. Yet recent social media usage research indicates that while companies generally use Facebook to provide updates on products, and to offer customer support,  fans are primarily interested in just one thing: special offers.As a result, on average, 96% of Fans never revisit your Facebook page.

Is it any wonder, then, that Facebook isn’t making all everyone’s marketing dreams come true. The key to success remains lots of offers and frequent interaction – which is both labour intensive and creatively draining. Increasingly, wealthy brands are looking for clever apps and embedded media to deliver this for them.

Social Media news around the world

Fewer than 30 of large organisations will block employee access to social media sites by 2014, compared with 50% in 2010, according to Gartner, Inc. The number of organizations blocking access to all social media is dropping by around 10 percent a year

Ford Motor Co.  is using social media to be more proactive with customer concerns for its biggest auto brand. The Ford brand’s eight, dedicated customer service agents use a customized search engine tool based on key words to monitor concerns, questions or comments on Twitter, Facebook, auto forums and message boards. Each issue is assigned to one agent until resolved

The HR team at Four Seasons Hotels and Resorts is taking a more proactive approach to recruitment. In addition to vetting applicants based on social profiles, they also head hunt potential employees via sites such as LinkedIn, said Debbie Brown, VP of HR for the Toronto-based hotel company

When Stephen Elop became Nokia‘s CEO, he used Socialcast to ask employees what needed to change. “The dialog not only helped him learn from the organization, but also signaled that a new type of relationship was dawning between the leadership and employees,” the Altimeter report said

Sales of Procter & Gamble’s  Pepto-Bismol had been flat or declining for several years when in 2010, P&G marketers noticed that social media chatter about the pink indigestion reliever was occurring on Saturday and Sunday mornings—presumably after users had overindulged the night before. So P&G decided to try to lure potential customers before their eating and drinking binges by touting the product on Facebook with the upbeat slogan “Celebrate Life.” The result was an 11 % market-share gain in the 12 months through fall 2011. The company that for generations has meticulously observed customers in their homes as they mop floors, apply makeup, and diaper babies is now listening to their conversations online. And for good reason: The 25- to 54-year-old women who buy the bulk of P&G’s products spend more time on Facebook than typical users. “For us, the real aha! was an incredible ability to listen to consumers much better, much faster, more broadly,” says Alex Tosolini, P&G’s head of e-business. “These days, social media is an integral part of brand building.”

Speaking at the Social Brands conference, Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Weinstein said: “We are now looking to develop broader social CRM programmes and trigger advocacy through word of mouth.”

Social media tools like online portals and instant messaging are helping retailers more effectively share with their suppliers such information as consumer demand and on-time delivery performance, resulting in happier customers, fewer out-of-stock products and lower fulfillment costs, Aberdeen Group says in a new report. “Many retail and consumer markets supply chain professionals are turning to social networking to help communicate and collaborate within their supply chain,” Aberdeen, a unit of Harte-Hanks Inc., says in the report, “An Emerging Social Paradigm in the Retail and Consumer Markets.” The report adds: “While many are still uncertain of the real value of social networking within the supply chain, our data indicates that companies using social networking to support their supply chain operations perform better.” Among the results of social networking cited in the study:

Shipments were complete and on-time to customers 94.3% of the time, compared with 92.2% among those not using social networking.

An average out-of-stock rate of 3.4%, compared to 7.2% for those not using social networking;

A 2.4% year-over-year increase in fulfillment costs, compared to 4.3% for those not using social networking.

Given the risks inherent in global sourcing and the need for continual innovation in order to maintain a competitive advantage, supplier relationships must move beyond collaboration. The still-evolving demand for transparency in business requires ever-closer relationships with key suppliers. Building a community of suppliers where business-critical information, opportunities, and thoughts can be shared and built upon in real time will become the leading edge for many organizations. Social-media platforms are ripe to be the foundations for such communities