Monthly Archives: April 2012

Is your Facebook Marketing strategy working ?

facebook problems

Ever wondered why Facebook isn’t more useful than it ought to be? When you’ve got thousands of fans and are updating your Page regularly, you should be attracting thousands of new fans a month, surely? Heck, it ought to be a word-of-mouth marketing magnet!

Facebook isn’t that viral

Facebook is inherently not as “viral” as it would have you believe. Think about your ten best friends. Now think of two or three companies/products that you like so much you might engage with them on Facebook. Now count how many of those ten friends would be interested in those same companies? The fact is, many friends don’t select each other based on having similar interests.

Twitter, on the other hand, encourages people to follow each other based on affinities of interest. As a result, your followers are far more likely to respond to Tweets and re-Tweets than your friends on Facebook to your news-feed updates.

Most Fans don’t see your updates

A lot of companies don’t know that Facebook tailors what each of it’s fans see to how relevant it is for them. This is based on Facebook’sEdgeRank algorithm which looks for three qualities: affinity, recency and interaction, and decides whether each fan should see your update. If, for example, I rarely interact with your page, the chances are I won’t see your updates. Given that even the top 10 brands on Facebook only interact regularly with 0.04% of their Fans, just have a guess at how many people actually see their updates. A company with 50,000 fans might , in fact, only be reaching a couple of hundred people with each update.

Fans don’t come back

Given the point above, it’s obviously critical to ensure that your fans are as actively engaged with your Page as possible. Yet recent social media usage research indicates that while companies generally use Facebook to provide updates on products, and to offer customer support,  fans are primarily interested in just one thing: special offers.As a result, on average, 96% of Fans never revisit your Facebook page.

Is it any wonder, then, that Facebook isn’t making all everyone’s marketing dreams come true. The key to success remains lots of offers and frequent interaction – which is both labour intensive and creatively draining. Increasingly, wealthy brands are looking for clever apps and embedded media to deliver this for them.

Social Media news around the world

Fewer than 30 of large organisations will block employee access to social media sites by 2014, compared with 50% in 2010, according to Gartner, Inc. The number of organizations blocking access to all social media is dropping by around 10 percent a year

Ford Motor Co.  is using social media to be more proactive with customer concerns for its biggest auto brand. The Ford brand’s eight, dedicated customer service agents use a customized search engine tool based on key words to monitor concerns, questions or comments on Twitter, Facebook, auto forums and message boards. Each issue is assigned to one agent until resolved

The HR team at Four Seasons Hotels and Resorts is taking a more proactive approach to recruitment. In addition to vetting applicants based on social profiles, they also head hunt potential employees via sites such as LinkedIn, said Debbie Brown, VP of HR for the Toronto-based hotel company

When Stephen Elop became Nokia‘s CEO, he used Socialcast to ask employees what needed to change. “The dialog not only helped him learn from the organization, but also signaled that a new type of relationship was dawning between the leadership and employees,” the Altimeter report said

Sales of Procter & Gamble’s  Pepto-Bismol had been flat or declining for several years when in 2010, P&G marketers noticed that social media chatter about the pink indigestion reliever was occurring on Saturday and Sunday mornings—presumably after users had overindulged the night before. So P&G decided to try to lure potential customers before their eating and drinking binges by touting the product on Facebook with the upbeat slogan “Celebrate Life.” The result was an 11 % market-share gain in the 12 months through fall 2011. The company that for generations has meticulously observed customers in their homes as they mop floors, apply makeup, and diaper babies is now listening to their conversations online. And for good reason: The 25- to 54-year-old women who buy the bulk of P&G’s products spend more time on Facebook than typical users. “For us, the real aha! was an incredible ability to listen to consumers much better, much faster, more broadly,” says Alex Tosolini, P&G’s head of e-business. “These days, social media is an integral part of brand building.”

Speaking at the Social Brands conference, Debbie Weinstein, Senior Director, Social Media Innovation, at Unilever, revealed that the FMCG giant has shifted away from using social media simply for fan acquisition. Weinstein said: “We are now looking to develop broader social CRM programmes and trigger advocacy through word of mouth.”

Social media tools like online portals and instant messaging are helping retailers more effectively share with their suppliers such information as consumer demand and on-time delivery performance, resulting in happier customers, fewer out-of-stock products and lower fulfillment costs, Aberdeen Group says in a new report. “Many retail and consumer markets supply chain professionals are turning to social networking to help communicate and collaborate within their supply chain,” Aberdeen, a unit of Harte-Hanks Inc., says in the report, “An Emerging Social Paradigm in the Retail and Consumer Markets.” The report adds: “While many are still uncertain of the real value of social networking within the supply chain, our data indicates that companies using social networking to support their supply chain operations perform better.” Among the results of social networking cited in the study:

Shipments were complete and on-time to customers 94.3% of the time, compared with 92.2% among those not using social networking.

An average out-of-stock rate of 3.4%, compared to 7.2% for those not using social networking;

A 2.4% year-over-year increase in fulfillment costs, compared to 4.3% for those not using social networking.

Given the risks inherent in global sourcing and the need for continual innovation in order to maintain a competitive advantage, supplier relationships must move beyond collaboration. The still-evolving demand for transparency in business requires ever-closer relationships with key suppliers. Building a community of suppliers where business-critical information, opportunities, and thoughts can be shared and built upon in real time will become the leading edge for many organizations. Social-media platforms are ripe to be the foundations for such communities

Instagram and Facebook : A love story begins at $1billion

Facebook likes photo sharing app Instagram. A lot. So much that Facebook acquired it for $1billion.

In a post on Instagram’s official blog, co-founder and CEO Kevin Systrom says the company is “psyched” to join Facebook.

“We believe these are different experiences that complement each other,” says Facebook CEO Mark Zuckerberg in a statement. “But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.”

“Every day that passes, we see more experiences being shared through Instagram in ways that we never thought possible,” says Kevin Systrom. “It’s because of our dedicated and talented team that we’ve gotten this far, and with the support and cross-pollination of ideas and talent at a place like Facebook, we hope to create an even more exciting future for Instagram and Facebook alike.”

Systrom also assured users the popular app won’t disappear once under the social network. “We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience,” he says.

This was my interview with Kevin, while over at SXSW this year… No indication then, and if anything I would have never thought that was on the card.

 This is the first major acquisition for Facebook since its initial public offering. The social network’s IPO values the company at $75-$100 billion.

Instagram continues its incredible momentum since its debut in 2010 on Apple’s iOS mobile platform. More than 30 million users of Apple devices have downloaded the app, and it crossed the 1 million download mark one week after debuting on Google’s Android operating system.

The app allows users to take images and apply special filters to give them a fresh look. They can then share those images through several social networks such as Facebook, Twitter and Tumblr.

Since launching nearly a year and a half ago, users have uploaded more than 1 billion photos, which amounts to roughly 5 million a day.

“This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users,” says Zuckerberg. “We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.”

Happy Easter

First click here to listen to Otis Redding singing Hard to Handle 

Then read this (loud, very loud for best effect) and sing along with my favourite singer of all

Hey there, here I am
I’m the man on the scene
I can give you what you want
But you got to come home with me

I forgot some good old lovin’
And I got me some more in store
When I get to thrown it on you
You got to come back for more

Toys and things that come by the dozen
That ain’t nothin’ but drug store lovin’
Pretty little thing, let me light your candle
‘Cause mama I’m sure hard to handle, now, gets around

Action speaks louder than words
And I’m a man of great experience
I know you got another man
But I can love you better than him

Take my hand, don’t be afraid
I’m wanna prove every word I say
I’m advertisin’ love for free
[ From: http://www.elyrics.net/read/o/otis-redding-lyrics/hard-to-handle-lyrics.html%5D
So, you can place your ad with me

Once it come along a dime by the dozen
That ain’t nothin’ but ten cent lovin’
Pretty little thing, let me light your candle
‘Cause mama I’m sure hard to handle, now, gets around

Baby, here I am
The man on your scene
I can give you what you want
But you got to come home with me

I forgot some good old lovin’
And I got some more in store
When I get to thrown it on you
You got to come runnin’ back for more

Once it come along a dime by the dozen
That ain’t nothin’ but drug store lovin’
Pretty little thing, let me light your candle
‘Cause mama I’m sure hard to handle, now, gets around

How Marketers Are Using Social Media to Grow Their Businesses

Wondering how your peers are using social media? Should you focus on Google+ or Pinterest or Instagram or Hightlight or LocalMind?

In Social Media examiner annual social media study, more than 3800 marketers reveal where they focus their social media activities, how much time they invest and what the rewards are.

In this free report, you’ll discover:

  • What social networks marketers will focus on in the future

In this free report, you’ll discover:

  • What social networks marketers will focus on in the future
  • The top 10 social media questions marketers want answered
  • How much time marketers invest with social media activities
  • The top benefits of social media marketing and how time invested affects results
  • The most used social media tools and services
  • Activities social media marketers are outsourcing

So look no further to see what you peers are doing and read the study . And contact us for any additional info you may need on Twitter: @thesocialbureau or on our site . So connect for success !

#socialbusiness

6 Ways to Acquire New Customers via Social Media

Facebook, Twitter and Instagram are great for building your brand — but how do you find new customers? That’s seems be the question from everyone in business! [note mg]

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web…

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

 

TechCrunch | Founder Of Dubai’s First Startup Accelerator Looks To Educate, Inspire Global Entrepreneurs

With how much TechCrunch and other tech publications cover incubators and accelerators in Silicon Valley and in the U.S., it’s refreshing to occasionally get a glimpse of what’s happening outside North America, especially those places where startup…

Via techcrunch.com

Listen to this very loud, for best effect

Message subliminal included !

From big bang to big data

IBM wants to discover the very origins of the Universe

 

Transmedia Storytelling and Content Marketing

The future of marketing isn’t social media in the the way we think social media is Facebook or Twitter.

Elements of a Transmedia Story

Why is Content Marketing important?

Consumer consumption of content is no longer isolated in media silos. Consumers can read the news on an iPad. Consumers can watch a movie on their phone. Consumers can listen to radio on their TV. Every form of media can now be consumed from a screen. The screen can be a TV, laptop, smartphone or an in-car dashboard to name a few. From each of these screens, consumers can read articles, watch movies, record ideas, moments and make videos. They can play games, listen to radio and perhaps most importantly, consumers can use any screen to research every brand. In her book Media: From Chaos to Clarity, Judy Franks points out that marketers are now dealing with a new relationship between content, consumers and channels.

Google examined that new relationship in the ZMOT, study. Google determined that between 2010 and 2011, consumers have doubled the number of sources they consult prior to choosing a brand. In 2010 consumers consulted 5 sources prior to making a decision. In 2011, that number rose to over 10 sources. These results are supported by another study by McKinsey Quarterly called the Consumer Decision Journey. In this study, McKinsey declares that consumers themselves have a significant role in producing content that helps the next wave of consumers choose a brand.

In total, these studies evaluated the behavior of over 25,000 consumers from 17 different industries in over half a dozen countries. Both studies conclude that consumers are influenced by multiple touch-points along their decision journey, that traditional media is an important part of the awareness of a brand but that user generated content plays a critical role as trusted research. McKinsey and Google both confirm what the authors of The Cluetrain Manifesto prophetically claimed over 14 years ago – that markets are conversations.

@WCNTV Commentary: This is a excellent example of Transmedia Storytelling,  Transmedia Brandcasting however could triple the income and effectiveness of the program.  Visit www.wcntv.tv to learn more.

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Via blog.marcbinkley.ca

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