Social media sentiment analysis of the oscar race

IBM Analyzes the ‘Big Picture’ at the Oscars

As a parade of actors, directors, writers and industry luminaries strut down the red carpet at the 84th Academy Awards this Sunday, Hollywood insiderswon’t be the only ones eagerly waiting to hear “and the Oscar goes to…” They’ll be joined by millions of movie fans around the world who’ve beensupporting their favorite nominees on Twitter. And thanks to a social media sentiment analysis conducted by IBM and the University of Southern California  (USC) Annenberg Innovation Lab, they can see how their favorites differ from the Academy’s choices. The project demonstrates how analytics can be the next game changer for Hollywood by influencing entertainment content and box office sales through a better understanding of consumer sentiment.

|  Here’s how you can join the conversation about IBM’s social media sentiment
|  analysis of the Oscar race:
|
|  – Using advances in analytics and natural language processing, IBM, USC and
|  the Los Angeles Times have measured and analyzed millions of daily public
|  comments via Twitter, comparing volume and even more importantly, assessing
|  tone. Dubbed the Oscar ‘Senti-Meter’, the tool has uncovered interesting
|  trends, such as Hollywood insiders favoring “The Artist” to win Best Picture,
|  while “Midnight in Paris” is the fans’ dark horse favorite.
|
|  – The Oscar Senti-Meter can identify positive, negative and neutral opinions
|  – even snarky vs. sincere tweets about the best actor, actress and film
|  nominees — demonstrating how technology can help organizations uncover
|  hidden insights and better understand consumer sentiment toward their brands.

|  Analytics can help movie studios quantify the types of films and celebrities
|  fans prefer, improve the customization of film distribution and marketing
|  campaigns, and evolve test screening and exit survey processes.
|
|  – According to Harvard’s Neiman Journalism Lab, social sentiment analysis is
|  informing journalism, enabling news organizations to explore valuable new
|  dimensions of reporting, while increasing awareness of consumer interests.
|
|  – IBM’s collaboration with USC is also helping students gain highly sought
|  skills in the latest technologies that will set them apart in the business
|  world.
|
|  What They’re Saying
|  – The Los Angeles Times introduces readers to the Oscar Senti-Meter.
|  http://lat.ms/xpuhpV
|
|  – Fox News explores how Twitter might predict who will win the Oscars.
|  http://bit.ly/xkE1hf
|
|
|  – GigaOm spotlights social sentiment analysis to determine the “People’s
|  Oscar.” http://bit.ly/zh2Q79
|
|  Join the conversation on Twitter
|  #socialfan   #analytics   #bigdata   #peoplesoscar

Addicted to Pinterest yet?

Pinterest is described on its website as a “virtual pinboard” – a site for you to ‘Pinboard’ your interests, and other cool stuff you find online, and at it’s heart a  space where you can collect and store all those wonderful things that inspire, intrigue and give you joy and fun. It is more of a visual space where images and videos are cataloged in your own categories and I am already addicted to it …AND it can also be very useful as all content aggregators are for SEO and marketing.

Pinterest although over 8 months old and already fast becoming one of the top used sites online is still in the invite only stage – if you remember Google used this launch strategy to great effect! So you will require an invite from the people at Pinterest or a friend who is already a user.  Once you have your profile filled out you can begin to use the Boards you are given to start with or create some of your own. Boards are essentially categories under which you store and add new images or videos that fit under the same topic. Examples could include: hairstyles, wedding gowns, shoes, decorated rooms etc.

Pinterest also has apps for iPhone or iPad.

addictive! and set to become a real trend in social content aggregation.

The platform is incredibly simple to use — almost to the point where it is refreshing to see a new social networking site that fulfills a purpose we might not have realized we wanted. Users can create “boards” to which they “pin” images with very short descriptions (i.e. article title, price tag amount, etc.) that link back to the original source.ing playing around with Pinterest, I have to say that the site is just a little addictive, and it’s no wonder that it is growing so steadily in popularity.

Essentially, they are visual bookmarks but designed in a way that is organized and can be shared with friends. It gets even more social as you can elect to allow friends to pin photos and info to your own boards, and vice versa.

New to Pinterest? Here is how to get started:

Pinterest: A Beginners Guide

Pinterest Blogger Benefits

I have just begun to think seriously about how this new site could be used for SEO and content marketing and I am sure as I use the site more, even more ideas will come to me and I promise to share them.

For the time being though, here are just a few ideas to get you started thinking:

• Create a Pin Board devoted to your local area and make sure you use the name in each description for local marketing purposes
• Use keywords in your descriptions
• Use good quality images on your boards as Pinterest is highly visual
• Collate a Pinboard that directly relates to your industry
• Don’t just be about business
• Put up a Pinboard that is set to allow other users to post to it and hold a contest to find the best pic about [your niche or local area]
• Make sure to add the Pin It button to your browser so that you can pin your images from your latest blog post and link back using the url in the description
• If you have a WordPress blog add the WordPress Pinterest Plugin to the bottom of all your posts

Ce que disent les parisiens…non mais carrément juste quoi

vu dans @my_little_paris

http://www.mylittleparis.com

Uber in Paris

Vous  connaissez  Uber, le service de taxi à la demande venant  des Etats-Unis? Service très glamour avec un lancement a Paris comme il se doit durant  LeWeb’11  

Avec une levee de 32 millions de dollars, nothing best for a smart start!

Uber est un service de chauffeurs à la demande un peu beaucoup luxe.  Et le chauffeur ira jusqu’a  vous ouvrir la porte, et meme pas besoin de tendre vos billets pour payer votre course puisque votre compte en banque sera automatiquement débité via votre telephone. C’est pas glamour ca ?!

Et comme la talentueuse  Michelle (@michmski) m’a donne un VIP code pour m’inscrire…  Paris, here I uber !

Vous pouvez of course suivre Uber Paris sur Twitter : @uber_Paris ou allez visiter leur site pour plus d’infos (in English) : www.uber.com

Télécharger Uber sur iPhone

Télécharger Uber sur Android

#uber

2012 the year of social business and shared value

The infographic was produced by Haydn Shaughnessy and graphic artist Lulu Penney for Global Dawn, the social business platform company due to make its debut March 1.

Haydn Shaughnessy is a writer and advisor who specializes in understanding the personal, cultural and strategic dynamics of change. Trained as a historian and sociologist, right now he is focused on three areas: the social web, the transition to social business, and the development of the Elastic Enterprise. His book on the Elastic Enterprise, written with Nick Vitalari, is published later this month.

So good bye, please don’t cry

Which one are you?

New classification of people and their relationship with web 2.0:

Digital Native:

They’ve grown up in a highly digital world and are totally at ease with using online platforms and learning new ones.

Savvy Technologist:

They feel comfortable using most online social platforms and digital tools. These people approach new platforms with gusto, but often let others scout things out before joining in.

Reluctant User:

They are aware of the digital world and social media but hesitate to explore the digital space. They do not think about or use digital tools more than necessary and generally resist incorporating those tools into their lives.

Digital Contrarian:

They fear and dislike the digital world. They sneer at social networking and use email only because they’re forced to. They prefer phones and fax machines.

Digital Newbie:

Last spotted in 1997. Believed to be extinct.

Challenge:  to get all these people working together.

 

 

Social Media Jobs salary guide – Beware!

• 

Local business owners learn marketing, social media tips during latest BR+E seminar series – Business – By Ashley Kulp Kemptville Local Community News

Via Scoop.it – Social Business strategies

Business Local business owners learn marketing, social media tips during latest BR+E seminar series by Ashley Kulp (Local business owners learn marketing, social media tips during …)…
Via www.emckemptville.ca

Brands are on a transformational journey

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology. Businesses are in the midst of fundamental changes that will neither reverse for stragglers nor offer them mulligans. Innovative leaders must rethink their social strategies and move beyond the linear, process-driven approach to dynamic, collaborative, networked organizations. Executing these changes may prove difficult, but it’s imperative for forward-looking organizations to be competitive in the global bazaar of the digitally powered landscape.

What Does Social Business Really Mean?

Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way. To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs.

To achieve this, successful businesses must align their core goals and objectives in cross-enterprise collaboration and create a socially integrated organizational blueprint that focuses on people and culture.

Reason for Social Business?

Simply put, unless a company communicates well internally, it will not be able to communicate its brands effectively to the public. Social business deepens internal and external business relationships, which builds brand awareness and in turn drives profits. Companies that embrace social business will build stronger relationships and make better decisions with their employees, business partners and customers.

The State of Social Businesses

This dynamic business model is still in its infancy stage, but this tectonic shift in approach will eventually integrate itself across entire enterprises. As the social networking phenomenon continues to grow exponentially, more forward-thinking organizations will embrace social business’s “holistic” approach to communication.

Humanizing Future Businesses & Brands

Before a business can humanize its brand, it is imperative that it humanizes its business first. This process involves more than just meetings, lunches, phone calls, emails, golf outings or office parties. Instead, such an evolution requires the adoption of social behaviors and communication in every facet of the organization. People don’t think of a brand as a series of departments. Rather, they think of a brand as a whole entity. Businesses must live up to this perception and restructure both internally and externally in order to function as a cohesive unit.

What is a Social Brand?

Social brands are the sum total of the entire customer experience. Marketers constantly struggle to humanize their brands and seize upon opportunities to engage customers across a multiplicity of touch-points and social media channels. Scott Goodson in an article for Forbes claims, “It’s not just about ‘going social.’ It’s about becoming a social business. It’s realizing that marketing doesn’t work like it used to. Today, successful brands become social ones.”

The future. coming soon!

Many organizations have evolved into social brands, but few have developed internal social processes. Behind the corporate firewall businesses are scrambling to engage effectively with their consumers. Despite their frantic efforts, however, their lack of internal communication and processes inhibits sustainable growth. Inconsistency in ROI measurement, corporate governance, culture, technology,  executive endorsement and internal conflict have created a great deal of chaos in many companies which lack the necessary social infrastructure.