A social Royal wedding #rw11

Weddy, Steady, Go !

source: The Sun

Here you go… that day has came… the Royal Wedding is about to take place. And as Mashable said : “online buzz surrounding the big event has surpassed the chatter that surrounded the Egypt uprising and the Japan earthquake.”… Is it because of Kate’s dress ?

Great study made by my friends at  Webtrends reveal that the world simply can’t stop talking about the Royal Wedding (and even in Austin… check this blog post by my hero @turbotodd). In fact, Webtrends says that a whopping 65% of tweets, blog posts and Facebook updates are coming from the U.S., while 20% are coming from the UK.  This matches stats from Nielsen, which also says that the U.S. is the #1 source of Royal Wedding chatter.

So that’s a fact: It’s a Social wedding before being a Royal Wedding:  People have sent 911,000 tweets in the last 30 days, or just a little more than 30,000 tweets per day, 217,000 Facebook status updates and 145,000 blog posts about William and Kate’s big day.

Check out the infographics below by Webtrends: ( http://www.webtrends.com/)

Got to go now, as Prince William has just entered Westminster Abbey… OH MY GOD…. he’s so cut !

#royalwedding #rw11

25,000 IBMers on Twitter and counting

IBM France (@henririmbaud) has launched a fantastic initiative, a video where IBMers talked about their use of  Twitter, and how it helped them in their daily work. AT IBM Marketers, Sales, Technical Sales, PR Teams are using Twitter to communicate, share, learn, and contribute.

It’s a fact : IBM is present on the social web. The example of Twitter is inspiring : We have over 25 000 IBMers actively tweeting on  Twitter (source: @adamclyde) and counting… Not only we are present on Twitter but we also have over 300,00 IBMers on Linkedin, 198,000 on Facebook, and growing.

“Be yourself.”  It’s one of the rules of social media:

At IBM, we  don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers’ in aggregate to be the corporate blog and the corporate Twitter ID.  “We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the interactions that they have with customers.”

Thousands of IBMers are the voice of the company.  

Thousands of Voices

• 17,000 internal blogs
• 1 million daily page views of internal wikis, internal information storing websites
• 15,000,000 downloads of employee-generated videos/podcasts
• More than 400,000 Sametime instant messaging users, resulting in 40-50 million instant messages per day
• 400,000+ employees can access IBM Connections (internal social networking  platform)
• Thousands of external bloggers

Thank you to  @henririmbaud for this fantastic project which featured fellows IBMers , to name a few:  @IBMJoel, @JCDichant, @renaudraffaelli, @nicod92160, @milcent, @benoitbossuet

The video « Twitter en bonne compagnie. L’envie d’échanger » can be found on IBM France and on Youtube  - English version soon to be available.

#twitter #smartplanet #ibm

Yahoo buys IntoNow social TV app

Yahoo announced yesterday, Easter Monday,  that it has acquired IntoNow, a startup company whose technology can let users almost instantly recognize TV content and share favorite programs with their friends.

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The deal to buy IntoNow, announced Monday, is part of Yahoo’s effort to provide more information-sharing services. The company, which is based in Sunnyvale, Calif., is trying to give people more reasons to stay on its website and services instead of increasingly popular online hangouts such as Facebook and Twitter. It is not a scoop : Yahoo’s growth in ad revenue hasn’t kept pace with the rest of the Web… This  feature might open up ways for Yahoo to sell more ads in its online videos

In a post on its company blog, Yahoo noted that the addition of IntoNow will enhance its video programming, and bolster its social engagement across the Yahoo network and on all screens.

The basic idea behind IntoNow’s technology is that it keeps track of what people are actively watching on their televisions, not just the channel, but the show, the episode, and what specific part of an episode—in order to pull in information related to the show from a variety of sources, including social media so users can chat about shows, find related content, get recommendations, and learn more about shows. And, of course, this information is deeply relevant to advertisers too, who might be very keen to push an ad for a product right where it—or a competitor’s product—appears in an episode.

IntoNow, which is based in Palo Alto, Calif., has seven employees. The 3-month-old startup is run by Adam Cahan, who formerly worked at Google

IBM 100 #Name that icon contest on Twitter

IBM is celebrating its 100 years throughout  2011. We have some exiting activities happening and you can learn more about IBM’s centennial birthday activities here:  IBM100 Web site. Kate Motzer (@Kate_Motzer)  from IBM HQ has just launched a contest on  Twitter called :  “Name That Icon”. It  will run on select Fridays until September, 2011.

See how you can enter that contest and win IBM Centennial memorabilia:

- First of all Follow @Kate_Motzer on Twitter and follow the #NameThatIcon hashtag on Fridays.

- Then, Watch for the “clue” that Kate will tweet about one of the IBM’s Icons of Progress.

This is the clue she released yesterday as an example:

#NameThatIcon! Which Icon (from this week & last) has a dedicated community of 2700 members in 70 countries? #IBM100 http://ibm.co. The winner was  my friend and colleague @DTurnerIBM for the win with CIO!

So be the first to send a tweet to @Kate_Motzer with the tag #IBM100 and correct name of the Icon of Progress !

Have fun !

#NameThatIcon

my social media week in Paris

It has been a busy week this week with lot of exiting events that took place in Paris where I was for the week.

First, I was invited to participate in a roundtable discussion at Strategies Clients event at Porte de Versailles, Paris. Thanks to Magali Reybat fromUFMD to invite me to this. Emilie Kovacs, journalist at Marketing Direct Mag and Relation Client Mag was hosting this roundtable discussion.

I was joined by Xavier Guillon, Director Study and Marketing Hersant Media and President of France Pub. He announced the “Les Depenses des annonceurs en 2010 and the relational marketing” study. Also Benoit Corbin, Founder and CEO of Ocito and President of MMA (Mobile Marketing Association France) and Olivier Levy, Founder and co-owner of the blog e-commerce.com.

There is a lot of background noise, but i posted a short video of it on my facebook page, for some reason, I can’t do it here…

Right, then, I had the pleasure of attending Social Media Management Day organised by @loic  @cgiorgi from Seesmic.  We were 430 attendees… First event of a series, and yet, as Loic said, it had more attendees than the first “Le Web” event.  All the pictures of the event are posted here . . I was in great company that day, @hervekapla from blogangels who by the way wrote live a fantastic article about the event . I know it was live, cos I was seating next to him ! Always a pleasure of course to see @bduperrin.

It was great to see @ygourven from Orange as well as Charlotte from Euro RSCG…

Anyway, the #smmd1 event was great…OK, I think I said that 3 times already… and I’m not bias since it was hosted at Microsoft HQ France. Well, it is also one of our partner after all.  France Television, Air France, Orangina, Canon, Orange to name a few, was on stage, to share their ideas, best practices,etc…

Some great resume of the day (en Francais dans le texte) can be found here:

• Christophe Ramel sur Kriisiis, partenaire officiel de l’événement : Suivez le Social Media Management Day #SMMD en direct sur le blog Kriisiis.fr
• Hervé Kabla : Social Media Management Day au Centre de Conférence Microsoft #SMMD #SMMD1
• Fred Cavazza : Compte-rendu du Social Media Management Day

My best tweet of the day goes to :

 

And finally, to know more about Seesmic – I would recommend to watch the series of video published in partnership by Orange and Les Echos:  30 videos pour tout savoir sur votre entreprise et les medias sociaux.

Social Media is dead ….can we rescue it or is it too late?

Don’t panic my dear readers… “Social Media isn’t dead but dead as we know it…  That’s what  M2C 2011 event was all about this year. Fantastically organized by Nils Andres, from Brand Science Ins­ti­tute. The conference took place at ESCP Paris on March 28- 29.  Aimed to all marketers who are in need of a change ! Thanks to our  wonderful moderator Tom Garrahan !

Social Media is dead as a driver for change. Somehow, It was killed by the very people it meant to change. So I’m asking for rescue here … Let’s  free Social Media!

I had the pleasure to present at M2C 2011,  Social Media @ IBM – Thanks to @adamclyde for his inspiring slides that I was able to share that day in Paris. Here there are on my IBM expert Network Channel on Slideshare (For some technical and strange reasons, I can’t embed them here…)

They were some fantastic speakers that day, and I was the last one on show…

What an inspiring event, @Ramon_deleon from Domino’s pizza was so inspiring ! Along with my peers  @robharles , @richardatdell,  @armano , @nickjayres,@madleeeen, @ThomasMarzano @ekaterina, @annaObrien, and to the one who has the best job in the world and that I was truly inspired by @portergale …On the left, sitting next to me Richard Brewer-Hay from ebay and @cbarger ex General Motors. A great crowd indeed !

And here is the #RamonWOW  presentation … in bonus – just for you…enjoy – Happy Friday !

Thanks to all the great #M2C2011 pics taken by @emmanuelvivier – See them all here:  http://on.fb.me/fvg2bm

#m2c2011 #FF